Study On The Formation Of Vegetable Price Based On Industrial Chain

Vegetable industry is an important source of income for farmers in China's rural areas and the necessities of life for the residents in China.In recent years,the price fluctuation of vegetable market in China is frequent and violent,which not only affects the income of vegetable growers and the stable supply of vegetables,but also influences the life benefits of residents.It can be said that the price of vegetables is not only the problem of farmers' actual income,but also the livelihood of the residents.Therefore,it is of great significance to discuss the mechanism of vegetable price formation to stabilize the vegetable price in China and promote the stable development of vegetable market.Based on the perspective of industrial chain,this dissertation has carried out a systematic study on the formation of vegetable price of the main industrial chain models and the key industrial chain links of vegetable market.On the basis of combing the relevant theories of vegetable price formation,firstly,the vegetable price and its fluctuation characteristics in China are analyzed and vegetable industry chain and the formation of price are elaborated.Secondly,analyzing the formation of vegetable price in three main vegetable industry chain models,including the wholesale market oriented model,the agricultural super docking model and the electronic commerce model:(1)When analyzing the vegetable price formation in the wholesale market oriented model,the VAR and FDL model are adopted to respectively analyze the lateral linkage relationship of vegetable price between the main vegetable production areas and sales areas and the vertical linkage relationship between the wholesale price and the retail price of vegetables.(2)When analyzing the vegetable price formation in the agricultural super docking model,the equilibrium price model is used to estimate the purchase price and retail price of vegetables.(3)When analyzing the vegetable price formation in the electronic commerce model,the factor analysis method is used to analyze the main factors that affect the e-commerce price of vegetables,and multiple regression model is adopted to analyze the specific influences of the above factors on vegetable price.Thirdly,path analysis method and simultaneous equation model are used to respectively analyze the formation of vegetable producer price and vegetable consumer price.Fourthly,comparatively analyzing the formation of vegetable price in the main industrial chain models and the key industrial chain links.The main conclusions are summarized as follows:Firstly,in the theoretical analysis of vegetable price formation,the law of value,equilibrium price theory,market integration theory,the theory of the equalization of commodity prices and the theory of price discrimination are mainly adopted.The law of value is the basic theory that runs through the full dissertation.Equilibrium price theory is an analysis of vegetable price formation from the point of view of supply and demand.Market integration theory and the theory of the equalization of commodity prices are the analysis of the relationship among vegetable prices in different vegetable markets and among different regions from the angle of price difference.The theory of price discrimination provides a theoretical basis for sellers to make different prices for the vegetable of the same race with different color or to make different market prices for different consumers.Secondly,the price of vegetables increases year by year.The seasonal fluctuations of vegetable price are obvious in a one year period.In the long run,the fluctuation of vegetable price has obvious periodicity.Thirdly,in wholesale market oriented model,there are lateral linkage relationship of vegetable wholesale price between the main vegetable production areas and sales areas.The vegetable wholesale price of the main vegetable sales areas has a leading role in the formation of vegetable wholesale price.The vegetable wholesale price of the main vegetable sales areas to that of the main vegetable production areas is of high transmission efficiency.There are vertical linkage relationship between the wholesale price and the retail price of vegetables.The wholesale price of vegetables have a leading role in retail prices.When the vegetable price is hit,the retail price of vegetables will close to the change direction of wholesale price.Fourthly,in agricultural super docking model,the bargaining power between farmers and vegetable cooperatives and the opportunity cost of farmers' production of vegetables are important factors to determine the formation of the vegetable purchase price.The formation of the retail price of vegetables is determined by the purchasing cost,the operating and selling cost and the target profit of vegetable cooperatives.In the case of the target profit rate of 15%,the equilibrium retail price of vegetables is the closest to the actual retail price.Fifthly,in electronic commerce model,according to the differences in service characteristics of vegetable retailers,there are two different types of vegetable retailer clusters.The first group is represented by Jingdong retailers,whose vegetable price formation is significantly influenced by retailer type,differential pricing mechanism,et al.The second group is represented by the retailers of No.1,Taobao and Tmall,whose vegetable price formation is greatly influenced by the reputation of the retailer and the characteristics of service.Sixthly,the vegetable producer price is closely related to the international crude oil price,monetary policy,inflation and the income of urban residents.The direct effects of the international crude oil price,inflation and the income of urban residents on vegetable producer price are smaller than the indirect effects.The direct effect of monetary policy on vegetable producer price is greater than the indirect effect,which means vegetable producer price can be influenced appreciably by changing monetary policy.Lastly,the vegetable consumer price is influenced by many factors from supply and demand.The previous period of vegetable production and vegetable production price index,the proportion of agricultural employment and the total population are springiness.The violent shock of the above factors can easily lead to a sharp fluctuation in the vegetable consumer price.