Study On Developing Stage Of Advertising Industry Of China

The industry environment of advertising industry is more complicated, especially reconstitution of industry chain, traditional method and flow path of advertising industry have been changed. The scale and speed of advertising is amazing, during the developing process, it has met many difficulties. It is the essential problem to recognize the developing stage we are in. The dissertation begins with this as logical origin, then discuss the stage and main reasons of advertising industry, finally completes the theory construction on the developing stages of advertising industry.Advertising industry of current stage is faced with 3 problems. Firstly, the trouble of speed and scale. The rapid growth leads to new problems when the old ones have not been solved. The advertising industry has not enough time to master the skills s management etc, but has to confront the competition from transnational enterprises. The bigger scale, the more complicated and difficult to control. Secondly, the impact strength by application of technology is incredible, not only the methods and flow path in work, even the adjustment and revolution in organizational structure. The statement arises that technology is the only power to determine the development of advertising industry. Is it right? The traditional order and superiority are criticized, it is urgent to rebuild the new operating system.The dissertation calculates the process of advertising industry:the form stage(1979-1992), the growth stage(1993-2022), which arises early stage of the growth(1993-2011), and the later stage(2012-2022). The index such as the scale of industry? quantity of enterprises has arised by the changes happens.The research on dominant reasons is important part of the theory on the stage of the industry development. Technology?rules and regulations?markets?quality of enterprises are the leading factors and push the direction and situation of advertising industry. Advertising industry realizes the skipping change during the stage, as the attendance and the force on critical point. Rules and regulations participation promote the form of advertising industry, Although sometimes the absence should hinder the development. Market is the main force of the skipping change between form stage and growth stage. The innovation?spreading and application of technology promote the speeding growth of advertising industry, even knowledge system has been overturned. So more careful attitude should be paid on technology. Enterprises determine the state of the development of adverting, its qualities are determined on management, technology, the staff and the scaleThe theory on the stage of the development of advertising industry include two aspects: one is which stage the industry lies, the other is which factors promote the development of industry. The theory is the logical beginning The dissertation explains the theory on the stage of advertising industry as "Propelling and transition" theory. The transition stage performance can be arised because of the promotion by technology, rules and regulations, market, enterprises qualities. Advertising industry will realize transition to maturation stage, and the input of leading factors should be settled before. It will help the advertising industry develop with high efficiency.