Stories From The Editorial Board: The Formation Of Power Reproduction And Management Mechanism Of Chutianjinbao

Since the 1970 s, with the rise of American "news room observation research", "media sociology" (media sociology) or the "news" of sociology, the sociology of news), the concept of gradually known by domestic academia and become the new hot research topic, the research paradigm mainly inspects the national politics, ideology, market evolution, technical innovation, such as news regulation "visible hand" of news production. This article through to in the first decade of the 21st century the rise of "the second generation of new city paper:chutian golden newspaper "field study found:power as the other" invisible hand "has penetrated into every inch of corner of the newspaper, accompanying birth to different levels of news production, marketing of non-market, winner-take-all "with a few people in the most journalists on career prospects of anxiety in the light and shadow. Only understand the reproduction of the present media internal power, and at the same time triggered developing and alienation of media management mechanism, and we can more accurately grasp and understand the current difficulty of media in mainland China.This paper attempts to answer the following questions:first, the present development situation of the media in mainland China, as a local media chutian golden newspaper ", how to delimit the boundary of power? Secondly, under the action of power chutian golden newspaper was "what are the management mechanism of form? How to form? Again, the editorial department within the power reproduction way how to embody? Different ways of reproduction power how to affect the fate of individuals? Finally, the chutian golden newspaper was "how cultural ceremony? What they contain the power and the cultural metaphor?Research shows that:the first, since the 21st century, the network of new media, especially the emergence of smart phones media indeed caused a great impact on traditional media market, the impact on the newspaper. Brought by the new media, however, is only part of the original traditional media market structural adjustment, the performance in different regions and even in the same area of the media presents different development faces. With the new media game of ten years, the amount of the national newspaper and there was no obvious atrophy and decline in profits. Instead, in some areas of the newspaper buck the trend, the market share, circulation, net income and other important indexes were improved. After research we found that:the the Hubei Daily media group "in time of peace prepare for war", early mostly at the turn of the century that is dedicated to network, mobile phone and other new media integration development. Their passion for new technology, new media and investment than we imagine, to "dragon seed is planted, harvested is the flea", its most websites and multimedia platform established by the market response is very flat. Therefore, the decline of print media completely due to the development of new media is not established.Second, a newspaper in the face of the new media impact, appeared in the process of transformation, such as a significant decline in circulation, audience size shrinking and advertising led to reduce, increased market influence shrink, employee, etc., are often around the internal management mechanism of newspaper changes and block and infighting and compromise, which is to say, the medium of socialization is the management mechanism of production as the center. And the changes of the production and management mechanism of formation is not day and night, is not fixed, but joint action of social structure and situation. Define and among them, to play "situation" is power.Third, through to the chutian golden newspaper was "part of a line of reporters interview research, we found that:in the current media environment, the journalists on both income and welfare, such as promotions or utilitarian return, also to" determine the identity of the ", "a dignified life", "moral authority" non-material factors with a hard of give up emotion. This paper tries to use the power of the "moral" (ethical power) to express your idealistic journalists mind management mechanism. Dissecting and reality is, in the newspaper, the grading is pyramid architecture, as ordinary journalist Kentucky editor on the one hand, a sensor conduction from the top of the performance pressure, had to self-compression, stretched work time, increase the intensity of work; On the one hand, have to face the "ceiling effect" in the process of their own professional growth (between effect). In other words, they will constantly work hard because of various reasons, only to find that the efforts of the business, not only reduce the distance with the expected value, it contributed to the "values gap" (value divide) of deepening. In this kind of "dilemma" of psychological entanglements, forming and gradually they share a set of management mechanism of the strategy and culture "boycott".The last part of the paper also discussed the relevant propositions and scope of the concept, in the above case and avoid excessive exaggerated conclusion explanatory power, on the one hand, reveals the current internal power reproduce the deep mechanism of the mainland media, on the other hand also supplement and correction of the general theory of media socialization.