| "Ideology","discourse power" and "ideological discourse power" are three basic concepts in the ideological field.The study of the discourse power in this field must begin with these three basic concepts.The in-depth exploration of the connotation of ideological and ideological discourse power,clearing the other major types of discourse power,and understanding the interrelationship of ideological discourse power can help us to clearly understand the related issues of ideological discourse power.The main content of this study is the issue of ideological discourse power.In the research process,this issue is considered as an international phenomenon and a world movement.First,from the perspective of Western scholars,this is analyzed,understood,and comprehended;then fromthe perspective of Marxism classic writers;this paper analyzes the philosophical basis of ideological discourse power and discusses its theoretical sources.Finally,in combination with various theories,we comprehensively analyze the essential attributes of ideological discourse power in the context of the Chinese Communist Party.In terms of the nature,ideological discourse power is a form of expression in the ideological realm.It uses methods such as setting topics,propaganda techniques,and expression strategies to inculcate,infect,suggest,and persuade objects,etc.,through non-mandatory and commanding ways to shape ideological discourse in people’s ideological fields and form mainstream ideologies.The purpose is to allow people to consciously follow the mainstream thinking in the ideological field and lead public opinion to think and act,and thus determine the eligibility,status and ability of the social speech.After 40 years of reform and opening up,China’s social economy has undergone earth-shaking changes.The reform and opening up has entered a period of profound transformation.Social systems and social structures are all facing a profound transformation;building Marxist ideological discourse power,promoting reform and opening up,and smoothing the societytransition are of great significance.The construction of discourse power in the current Marxist ideological field faces various challenges.Domestic challenges are mainly manifested in the division of social strata,the widening gap between the rich and the poor,and the diversification of interest claims.Marxist ideological integration has many obstacles in its integration process.Diversified ideological trends divide the cohesion of Marxist ideology.The popularity of the Internet and the rapid development of the Internet have led to a variety of public opinions.The ability of Marxist ideology guides public opinion continues to weaken.International challenges are mainly reflected in the fact that the capitalist countries headed by the United States have no ability to infiltrate our country in the fields of economy and national defense.They have taken a look at the ideological realm,penetrated the ideological sphere through various means,and seriously impacted the dominant position of Marxistideology.From the perspective of internal development motive force,the development of Marxist ideology theory lags behind,theoretical research lacks innovation,and the ability to interpret is constantly declining.Some party members and cadres did not stick to the party’s position.In the course of practice demonstration,there was a deviation in the thinking.It had a bad influence in society,and it affected the legitimacy of Marxism.It added simplification and generalization in the field of propaganda,leading to very difficult for political education work to be implemented,even to talk about it in a general way and to be in form.In the new historical era,the building of socialist ideological discourse power has been unprecedented challenged.The impact of various domestic and foreign thoughts and ideological trends has seriously affected the construction process of ideological discourse power,and only the idea of ideological discourse construction of classical Marxist writers has been dug deeply,can it be used to dig deeper theoretical grounds and provide theoretical basis for the construction of this field.With the disintegration of the Soviet Union and the drastic changes in Eastern Europe,China must absorb the experiences and lessons of failure in the construction of Marxist ideological discourse power in these countries,summarize and analyze the new changes in the construction of Western ideology,and provide effective reference for the construction of socialist ideological discourse power with Chinese characteristics.As the ruling party,the current main task of the Chinese Communist Party is to lead the Chinese people in continuing to push forward the socialist modernization drive and achieve common prosperity for the people.In the process of construction,there will inevitably be various challenges and opportunities.Therefore,in order to build the right to discourse in socialist ideology,it is necessary to innovate in discourse themes,subjects,and carriers,and to maintain and consolidate the leading position of the ideological discourse power,and to provides ideological guarantees for Socialist modernization. |