A Study Of The Pilgrimage Tourism From The Perspective Of Folklore

The pilgrimage tourism is based on a kind of belief(religious or non religious),or a pursuit of something and yearning for the occurrence of tourism behavior,is the process of production and consumption of belief,and become an important type of modern tourism.In this paper,takes the localization of Guanyin belief as the research object,and takes the Mount Putuo as the main scope of research,discusses how the sacred belief to the secular tourism,discusses the relationship between the belief and tourism,discusses the sanctity and secularity are intertwined and coerced in the pilgrimage tourism.The sanctity and secularity of the pilgrimage tourism are carried by the object and the subject.The object of the pilgrimage tourism refers to the holy land and its landscape,the production of the landscape is the necessary condition for the occurrence of tourism,and it is the key link to realize the pilgrimage tourism.The landscape,as the field of the memory and heritage,can arouse the people's cultural memory of the past and promote the heritage of folk culture.The production and narration of the landscape have double characteristics of the belief and tourism.It is the result of collusion of all kinds of forces such as politics,buddhism,tourism and audience.The subject of the pilgrimage tourism mainly consists of three camps.The first camp is the construction subject of the pilgrimage tourism.The pilgrimage tourism is a process of traditional folk culture centered on the social belief,which is utilized,processed and reconstructed as the tourism resource and realized "tourism" in the modern time.The modern pilgrimage tourism of Mount Putuo is constructed by the forces of national and local administrative departments,folk cultural elites,commercial power,tourism and other aspects of the local society,their narrative discourse represents their different positions,and the formation of the composite body of a discourse structure,pushes the traditional belief to the modern tourism.The second camp is the audience group of the pilgrimage tourism,also called the pilgrims.The pilgrims are mobilized by the two forces of the belief and tourism,with both the sacred and secular features.Through the experience narrative of the pilgrims,they can analyze their cognition and understanding of the pilgrimage tourism,and how the pilgrimage tourism affects them.The experience narration of the pilgrims also propagates and strengthens the tradition of belief,thus promoting the development of the pilgrimage tourism.The pilgrims are the disseminators and inheritors of the traditional folklore,and become a powerful push for the pilgrimage tourism.The third camp is the organizer of the pilgrimage tourism,which is the middle man of the pilgrimage tourism.The tour guide is the professional middle man of the pilgrimage tourism,who can directly influence the tourists through the field narration.The narrative discourse of the tour guide represents the position of tourism,and there is a certain game and conflict with the discourse of the belief.Only when the two forces of the belief and tourism achieve the unity and harmony can we effectively promote the development of the pilgrimage tourism.The tour guide as the representative of the tourism sector must be self-restraint and compromise,objectively promoted the development of the belief;the belief sector expressed the attitude of tolerance to the guide's rational behavior,and even participate in the pilgrimage tourism,promote the tourism,two forces can achieve the joint.In the pilgrimage tourism,from the construction and operation of landscape production to the pilgrimage tourism,presents the production and consumption process of the belief and tourism,coerces the sanctity and secularity.Through reviewing the pilgrimage tourism,we can discuss several basic problems of the tourism folklore: the production of folk tourism landscape;the relationship between the landscape narrative and cultural memory,folklore heritage and folk tourism;the subject construction of folk tourism;the interaction relationship between folk tourism and multiple subjects;and so on.