The Contemporary Construction Of Chinese Cultural Soft Power

Practice shows that the development of any country is hard power and the cultural soft power integrated use of the results.In any era,the importance of cultural soft strength can not be underestimated.In contemporary,globalization is increasingly deepening,the importance of cultural soft power is more prominent,has become an important component of comprehensive national strength.Hard power and cultural soft power,just like the two wheels of a vehicle,a bird’s wings,should not be ignored any one.With the deep development of reform and opening up and socialist construction practice of our country,construction of cultural soft power to match China’s hard power be imperative.The construction of contemporary Chinese cultural soft power will help to break the western cultural hegemony,to strive for equality discourse power,to realize the identity of socialist core values,and highlight the potential of the Oriental civilization,create a new civilization development path in the world.Cultural soft power is the concept of Chinese scholars on the basis of Joseph nye,soft power theory first proposed.In 2005,the Chinese academic circle appeared the concept of "cultural soft power" for the first time.In 2007,in the official document——the report of the Seventeenth Party Congress for the first time appeared the word"cultural soft power",marked the official was adopted and affirmation it.and quickly became the mainstream word of Chinese.Cultural soft power refers to a country or a region in the cultural production and cultural exchanges and cultural consumption embodied cultural productivity,cultural innovation,cultural radiation and cultural value of cognitive level,its core is the cultural value of cognitive level.Cultural soft power is manifested as a national or regional culture of internal and external attraction,influence and cohesion.The essence of the cultural soft power is the value transformation of human labor create social spiritual wealth.Marxist material and consciousness of the dialectical relationship theory,all-round development of Marxism theory,the spiritual production theory of Marxism and Marxism ideology dominated theory is the theoretical basis of contemporary Chinese cultural soft power construction.The contemporary construction of Chinese cultural soft power profound interpretation of Marxist dialectical relationship between material and consciousness theory,all-round development of Marxism theory,the spiritual production theory of Marxism and the theory of Marxist ideology dominated.The realistic foundation of contemporary Chinese cultural soft power construction are:China has profound traditional culture resources,it provides a solid foundation for the contemporary construction of Chinese cultural soft power;Since the reform and opening up the country accumulated strong economic strength,provided a solid material foundation for the contemporary construction of Chinese cultural soft power;The Chinese government attaches great importance to the development of cultural soft power,The cultural circles also recognizes the necessity of cultural consciousness,and the development of globalization provides a historical opportunity for the construction of the contemporary cultural soft power.The construction of contemporary Chinese cultural soft power has a long way to go,there exists the socialist core values identity dilemma and the structure dilemma.The socialist core values is the soul of a contemporary Chinese cultural soft power.Distortion of value identity is mainly reflects of the identity of socialist core values dilemma in our country.The identity dilemma of socialist core values in the plight of the reason is that the value of identity itself is a complex psychological process,our country in the path of the identity of socialist core values into error also.Structural dilemma refers to the dilemma of how to correctly handle the relationship between modern culture and traditional culture,China culture and Western culture,Marx culture and traditional culture.The construction of contemporary Chinese cultural soft power must adhere to the guiding principles of Marxism;The principle of cultural soft power and hard power promote each other.The principle of unifying the traditions inheritance and contemporary innovation;The principle of "all rivers run into sea,make foreign things serve China".Based on the theory of Marxism as a guide,based on the realistic foundation of the contemporary Chinese cultural soft power construction,in the thorough analysis our country contemporary cultural soft power development dilemma,combined with the cultural soft power of four basic elements,this paper argues that the construction of contemporary Chinese cultural soft power must be from the following several aspects:first,to promote the development of Chinese culture productivity;Second,to promote the development of China’s cultural innovation;Third,to expand the Chinese culture radiation;Fourth,to enhance China’s cultural value identity level.The contemporary construction of Chinese cultural soft power is a long-term,system,complex project,its not a short duration of time will be able to complete.The contradiction of anything is a process of constantly expand and constantly solve.Along with the development of social practice,Chinese cultural soft power continuous growing.This process is a circulation process,it continuous emergence new situation,new problems and to solve the problem.We must stand at the height of national strategy to fully understand the necessity and arduousness of the contemporary Chinese cultural soft power construction,from on macroscopic to grasp the contemporary construction of Chinese cultural soft power,in order to avoid the blindness and loss the direction.Therefore,this paper purpose to study the the basic problems such as theory and reality foundation,construction difficulties,principles and paths of contemporary Chinese cultural soft power construction at the macro.The innovation of this article lies in:to reveal the connotation of cultural soft power,the source of the concept of "cultural soft power" was investigated,to explore the relationship between culture and cultural soft power,the relationship between culture force and cultural soft power and the relationship between soft power and cultural soft power;Reveals the theoretical basis of contemporary Chinese cultural soft power construction;Analysis the difficulties and principles of the contemporary Chinese cultural soft power construction;Pointed out the paths of the contemporary Chinese cultural soft power construction.The main research methods of this paper are:Contradiction Analysis method.By contradiction analysis method to study the contemporary construction of Chinese cultural soft power;Historical materialism method.Based on historical materialism field of vision to research the difficulties,principles and paths of contemporary Chinese cultural soft power construction.The method of combining theory with practice.Both the basic theory research,and to Chinese cultural soft power development practice of inspection.Method of combining the theory with practice.Both the basic theory research and the development practice study of Chinese cultural soft power.