Research On Characteristics Arnd Influencing Mechanism Of Couping Coordination Between Tourism Supply And Demand In China

As the two important components of tourism economic system,tourism demand and tourism supply interact with each other and restrict each other.Tourism economy system is constantly developing and improving in the dynamic balance of tourism demand and tourism supply,and shows spatial attributes and characteristics in time and space mapping.It is of great significance to seek the balance and coordinate the relationship between tourism demand and tourism supply.Along with the reform and further development of supply-side structural reform strategy,because of adapting to the general trend of social supply and demand reform,tourism industry will take on a new mission in the future structural reform of supply side and get new development opportunities.At present,the development of tourism industry is in a prominent period of contradiction in China.Tourism product supply can not keep up with the upgrading of tourism consumption,tourism management and service level can not keep up with the demand of the rapid development situation.Tourism supply structure is unreasonable and unbalanced,and can not meet the demand of diversified demand side,it is seriously restricted the development of tourism industry in China.Tourism industry should seize the opportunity of supply-side structural reform,optimize the structure and balance the contradiction of tourism supply and tourism demand,and promote the high-quality,efficient and high-speed development of tourism industry in China.Under the dual background of theory and reality,this paper makes a theoretical and empirical study on the relationship between tourism supply and demand.Based on the traditional theory of regional economic growth,according to the coupling coordination theory of physics,used the panel data of 2004-2014 years of tourism demand and tourism supply,follow the main line of research of"basic theory-hierarchy index-model establishment-feature analysis-mechanism mining-optimal adjustment",integrated use of multiple methods of coupling coordination model,entropy weight method,HP filtering analysis,Barycentric coordinate method,standard deviation ellipse method and variable intercept fixed effect model of panel data,to make an in-depth analysis of the temporal and spatial characteristics,structural characteristics and influencing mechanism of the coupling coordination of tourism supply and demand in 31 provinces of China,and put forward the optimization route and response strategy according to the research results.Through this research,on the one hand,it can improve the theory of tourism supply and demand,and provide the support of actual measurement methods and techniques;on the other hand,it is helpful to reveal the actual situation between supply and demand of regional tourism development;and to provide reference for the optimal path of the coordinated development of tourism supply and demand.This paper consists of five parts:The first part includes the introduction,definition and related basic theory,and lays the theoretical foundation of the article.The introduction part includes the research background,research theory and practical significance,domestic and international related research review,research content and methods,research ideas and technical roadmap.The part of concept definition and related basic theory defines the concept clearly,including tourism demand,tourism supply,tourism supply and demand,coupling coordination,etc;expounds the multi-disciplinary theory which is closely related to the research of this paper;including supply demand equilibrium theory,regional economic growth theory,tourism flow theory,tourism life cycle,sustainable tourism development theory.The second part is constructed the coupling coordination model of tourism supply and demand.Constructed theory system and empirical model of coupling coordination between tourism supply and demand,and introduced multiple measurement methods of entropy weight method,HP filtering analysis,Barycentric coordinate method and standard deviation ellipse method,to provide the model and method for the later empirical research.The third part is an empirical analysis of temporal and spatial characteristics,structural features.of the coupling coordination of tourism demand and tourism supply in china.Based on the data processing,this paper comprehensive evaluate tourism demand and tourism supply system,analyze the overall characteristics,temporal characteristics,spatial characteristics and the evolution of the coupling coordinationof tourism supply and demand,and summarize the law of coupling coordination of tourism supply and demand.Analyze development characteristics and evolution of coupling coordination of tourism demand and tourism supply subsystem,included core tourism reception,tourism traffic,tourism services,tourism environment system,and mining development rules of coupling coordination between tourism demand and supply subsystem.The fourth part is about the influencing mechanism of coupling coordination between tourism supply and demand in China.This part construct the theoretical system of coupled coordinated influencing mechanism of tourism supply and demand,including the influencing mechanism of internal mechanism and external impact,covering tourism industry structure,tourism resources,market potential,technological change and innovation,level of economic development,institutional factors,cultural factors,degree of external development.Using variable intercept fixed effect model for panel data,explain the relationship between control variable and explanatory variables which describing the coupling coordination of tourism supply and demand,explore the influence of each control variable on coupling coordination of tourism supply and demand according to model results.The fifth part is optimization research of coupling coordination of tourism supply and demand.According to theoretical research,empirical analysis,realistic policy to establish optimization objectives of coupling coordination between tourism supply and demand,optimal design through the tourism supply and demand quantity,quality,temporal-spatial difference,structural aspects.Countermeasure analysis from tourism industry structure,tourism resource,economic development level,institutional factors,cultural factors,degree of external development and so on.The sixth part is the conclusion and prospect.According to summarizing and inducing contents of each chapter,this part extracts six basic conclusions and four points of features and innovation,and puts forward research shortage and prospect.Research conclusion:①Reconstruct the hierarchy of tourism demand and tourism supply system,explain coupling coordination principle of tourism supply and demand,and construct theoretical system of influencing mechanism of coupling coordination between tourism supply and demand.②The comprehensive evaluation level of tourism demand and tourism supply system shows an obvious upward trend.③The temporal and spatial evolution characteristics of coupling coordination of tourism supply and demand are obvious.④The structural characteristics of coupling coordination between tourism demand and tourism supply subsystem is distinct.⑤The influencing mechanism of coupling coordination between tourism supply and demand is significant.⑥Optimized path and countermeasure of coupling coordination between tourism supply and demand are putting forward.The features and innovations of this article are reflected in:Perfect the theory system of coupling coordination between tourism supply and demand;extend spatial analysis method;create panel data regression model applied to the study of coupling coordination between tourism supply and demand,propose an exploratory framework and paradigm for the study.The author will thoroughly study on the theoretical depth,research scale,research methods and other aspects of coupling coordination of tourism supply and demand in the future.