Assessments And Improvements Of The Coupling Coordination Of Leisure Agricultral Tourism Supply And Demand In Minqing County

With the implementation of the supply-side structural reform and the innovation of"Tourism+" mode,many farmers began to explore the development of leisure agriculture tourism.On the other side,leisure agriculture tourism,with its unique cultural heritage and ecological connotation,has won the attention and favor of many leisure travelers.As a predominantly agricultural industry mountainou area,Minqing county has developed more and more leisure agriculture tourist attractions in recent years,but most of the tourist attractions can’t become bigger and stronger.So it is meaningful to study on coupling coordination degree between supply and demand of leisure agriculture tourism in Minqing county,which will expand the development of leisure agriculture tourism in Minqing in the future.In this paper,literature survey method,questionnaire survey method and coupling coordination degree model analysis are adopted.Firstly,the literature on the coupling coordination degree of leisure agriculture tourism at home and abroad were reviewed,and the relevant theories were sorted out.Secondly,the leisure agriculture tourism data of Minqing county from 2011 to 2016 were obtained from the yearbook and the statistical yearbook of Minqing county,and the satisfaction evaluation data of leisure agriculture tourism of 2017 were got by questionnaire survey.Finally,the evaluation index system was determined by using the frequency statistics method and the expert’s suggestions,and the development level value of the coupling coordination degree of leisure agriculture tourism in Minqing county from 2011 to 2016 was calculated through the calculation method of entropy weight and coupling coordination degree.Combined with the satisfaction survey results 2017,the coupling coordination degree of leisure agriculture tourism in Minqing county from 2011 to 2017 has shown a trend of good development.However it is still necessary to optimize and improve all five aspect of leisure agricultral tourism in Minqing,including tourist destination attraction,tourism reception and transportation facilities service,tourism talent introduction,tourism environment and tourism security.