A Study On The Coordination Of Supply And Demand Conflicts Between Scenic Spots And Information Platform Manufacturers From The Perspective Of Supply Chain

In November 2020,the State Council mentioned in the "14th Five Year Plan" that it is necessary to strengthen the construction of smart scenic spots,promote the development of online digital experience products in scenic spots and museums,including immersive experience,virtual exhibition halls,high-definition live streaming and other new cultural and tourism services,and improve facilities such as tourist services,parking and charging,transportation,and traffic monitoring management.Smart tourism has become the trend of future development.In the 2022 government work report,it was emphasized to build digital information infrastructure,accelerate the promotion of 5G large-scale application,and promote the digital transformation of the industry,which all provided policy support for the development of smart tourism.Although tourism is different from general manufacturing industry,it also has its own supply chain structure.Smart tourism supply chain is a new research direction that combines relevant theories of supply chain with smart tourism.There are many problems in the development of smart tourism supply chain.This article starts from the supply and demand relationship between scenic spots and information platform manufacturers in the smart tourism supply chain,combines the structural status and supply and demand characteristics of the smart tourism supply chain,finds out the conflict between demand and supply between scenic spots and information platform manufacturers in the supply chain,and analyzes the connotation and performance of the conflict.Then,the stakeholders surrounding the supply and demand conflict are classified according to the "degree of interest relevance",starting from the core stakeholders and marginal stakeholders,to analyze the reasons for the conflict.Then,grasping the main contradiction of the problem,we establish a Stackelberg game model and propose a revenue sharing contract to coordinate the conflict issues in the supply chain.Finally,take the information platform construction project of Wu-gong Mountain Scenic Area as an example for empirical analysis.Based on the empirical results,the following suggestions are obtained: Firstly,establishing a revenue sharing contract between the two sides can coordinate the supply and demand conflict between the two sides;Secondly,establishing an appropriate revenue sharing rate for scenic spots is a necessary condition for coordinating conflicts;Finally,scenic spots need to make full use of information platforms to improve service quality,and at the same time,they need to do a good job of publicity.