Supply And Demand Information Transmission Mechanism Of Productive Public Services In Rural Based On Mass Line

The coordinated development of urban and rural areas is an important goal and vision for realizing comprehensive urbanization.In this regard,rural,agricultural,farmers(referred to as "three rural")is the key of development.The balance of supply and demand of public service can realize the rational allocation of resources,improve the efficiency of supply and improve farmers’ satisfaction,so as to promote the sustainable development of rural society and economy.Productive public service in Rural is the prerequisite and basis for the supply of other public services,not only can effectively avoid climate disasters and natural risks,but also can promote the improvement of agricultural technology.But the structural imbalance of supply and demand of productive public services in Rural has become a major bottleneck restricting rural development.The inconsistency between the supply and demand content of the supplier and the demander is one of the main manifestations of the structural imbalance,and the unsmooth supply and demand information transmission path is the main reason for this problem.The mass line serves as the basic working route of the party,providing communication channels and practical methods for the transmission of public service supply and demand information,which can promote the communication between cadres and peasants and enhance mutual understanding.Government cadres are both providers of public services and performers of mass line activities.While farmers are the demander of public service and recipients of mass line activities.In this paper,based on the cadres to carry out the "mass line" work,we use the rural productive public as the research object,explore the government cadres and farmers supply and demand information,for achieving the farmers to increase income,and thus promoting agricultural development and rural prosperity.Based on the theories of public service theory,supply and demand equilibrium theory,policy process theory,social cognitive theory and Marxist epistemology,this paper constructs the conceptual model of supply and demand information transmission of productive public service based on "mass route" in rural.This paper investigates 152 county cadres and 541 farmers in 6 sample counties.From the perspective of "mass route"research,this paper uses the method of empirical analysis to focus on three aspects of the content about productive public service supply and demand information transmission mechanism:the cognition status of supply and demand information of productive public services in rural,transmission path measurement,performance evaluation.The main conclusions of this study are as follows:(1)There are differences of perception of public services between cadres and farmers.70%of agricultural cadres provided agricultural technical training services.At the same time,the cadres thought it is also the farmers’ best understanding,most satisfactory and most needful public services.But farmers thought agricultural technical training services is not their best understanding,most satisfactory and most needful public services.(2)There is a big difference between the cadres’ implementation and farmers’ observation of mass line,and there are also significant differences between the various counties.(3)The cadres’ implementation of mass line has no effect on cadres’ cognitive consistency of public service,but farmers’observation with implementation of mass line improves the farmers’ satisfaction.There is different about influence factors to cadres’ visiting village and cadres’ triples with villagers.The former mainly affected by cadres gender,education and party membership,and the latter mainly affected working experiences of agricultural cadres.Villagers’ observation with implementing mass line mainly affected by participating behavior to the village committee and watching the news.(4)Through comparing the impact of all levels of government which implement mass line,propaganda path showed a greater impact on the central government to promote villages’ satisfaction,but implementation path has a greater impact on a grass-roots government’s satisfaction.In general,based on the research ideas--"theoretical analysis-cognitive status-path measurement-performance evaluation-countermeasures recommendations",this article analyze productive public service in rural supply and demand information transmission mechanism in-depth,found that information transmission path can not improve the cognition consistency of the cadres,but can promote the improvement of farmers’ satisfaction.Finally,we provide four aspects of policy recommendations:constructing grass-roots government’s public policy information transmission mechanism,the rules of the service-oriented government’s performance evaluation system,the cadre service performance appraisal mechanism,the public policy process system of the grassroots government and the central government and the corresponding propaganda system,for improving the performance of conduction,promoting the farmers to increase income,achieving sustainable development in rural areas.