| As one of the important basic industry of national economy, the exports of paper industry have occurred unprecedented zero growth,even negative growth since 2008.A large number of paper-making enterprises went bankrupt, while the transformation of manufacturing industry become an increasing focus of academic research. As a traditional and export-oriented manufacturing, the paper-making enterprises are facing great external and internal stress and risk. In these circumstances, their business administration are still rely on their own experience, and lack of professional and systematic approach to manage risk.This paper attempts to analyze the main risks faced by the business, and how these risks are generated and played a role in depth. Therefore, this paper is the export-oriented paper-making enterprises as the research object, and mainly concerned about 2007～2009, in the financial crisis in the collapse of collapse and adversity of papermaking enterprises. Because during this period, the risk of exposure to the most prominent enterprises. This paper takes the risk control of China’s export-oriented papermaking enterprises as the research topic, including seven chapters.(1) Chapter 1, Introduction. A total of four parts, one is the research background and meaning; the second is the structure and content of the paper; third is the research methods, the fourth is the paper innovation.(2) the second chapter, and research related to the literature review. Including risk,enterprise risk management, export enterprise risk control related research.(3) Chapter III, paper industry analysis of the status quo. Secondly, from the perspective of the industrial chain of papermaking enterprises, the external value chain of papermaking enterprises is analyzed, and the five-force competition model of papermaking enterprises is analyzed, and the paper analyzes the paper, From the paper industry, the general characteristics of the development and characteristics of the characteristics of papermaking enterprises.(4) Chapter 4,the risk identification model of export-oriented papermaking enterprises. This paper uses the binary marginal decomposition method and the constant market share model to analyze the fluctuation of Chinese paper and paperboard from 2002 to 2011,and found that China’s paper and paperboard exports maintained a growth rate of more than 20% before 2007, but dropped to 8.78%, and even negative growth in 2009, the model analysis and interview survey found that the export situation led to sharp decline in the main reason is the exchange rate fluctuations, the appreciation of the renminbi and the financial crisis, to some extent that the political economy and other macroeconomic risks of export-oriented paper companies The impact of the important impact, but also exposed the export-oriented paper industry is facing a serious crisis and paper companies generally lack a sense of risk control, which is leading to the 2008 financial crisis after a large number of closed down the phenomenon of an important reason. Then, based on this, combined with the existing risk index system and the characteristics of export - oriented papermaking enterprises, the paper puts forward the three - dimensional qualitative analysis model of export - oriented papermaking enterprise risk, and aims to sort out the dimension and logical thinking of export -oriented papermaking enterprise risk identification. This paper divides the risk of export-oriented papermaking enterprises into three dimensions: one is the risk source which may lead to the risk of the enterprise, and is the factor dimension. The second is that the risk factor has the influence of processing, production and sales. Dimensional third is the goal of the impact of corporate risk activities, as the target dimension, jointly build export-oriented paper business risk of three-dimensional qualitative analysis model. On this basis, the qualitative analysis of the influencing factors, the time dimension structure and the target dimension structure of the risk source are carried out.From the perspective of value chain, the value chain of export-oriented papermaking enterprises is put forward and decomposed into basic activities and supporting activities to clarify the factors as risk factors. Dimensional risk factors are used to analyze the actual risks in the enterprise activities in time dimension Thinking to help identify the risks and risk control processes faced by export-oriented papermaking enterprises.(5)Chapter 4, this paper collected 113 questionnaires of export-oriented paper-making enterprises to do data analysis. The results show that the level of firm’s investment in technology infrastructure, personnel availability, cost competitiveness and integration capability of the product ,which provide a direct impact on product quality,has positive effect on paper-making enterprises’ export performance. And the international business experience, reputation and organizational culture compatibility are also show significant positive effect on the firm’s performance. But circumstance support from outside doesn’t show significant positive effect, which is inconsistent with the case analysis. This may influenced by the investigated sample.(6) Chapter VI, CR International Paper, for example, focus on papermaking enterprises export trade process in the face of what risks? What is the risk of papermaking enterprises behind the factory closures? How do these risks arise and how do they affect the business? In such an environment, how should companies systematically prevent and mitigate risks? Based on the risk 3D model,this chapter integrates the three dimensions: the macro, competitive and the internal environment of the enterprise. Further studies has been conducted from the three aspects of risk characteristics analysis, factor identification and prevention and control path respectively. On this basis, combined with my personal experience from the business,from the nature of corporate transformation, analysis of the status of the development of domestic papermaking enterprises,put forward the necessity of transformation. At the same time on the domestic papermaking enterprises in the process of transformation of existing problems, such as the transfer of obstacles, domestic barriers, such as analysis.And then the domestic and foreign enterprises in the transition of the conditions of country analysis, a clear business transformation of the stage characteristics and conditions of application. Combined with the actual situation in China, learn from foreign transformation experience, put forward export-oriented paper business risk countermeasures and suggestions.(7) Finally,main conclusions had been summarized in this paper. Furthermore,this paper made the prospect of research and put forward suggestions for enterprises’ risk control..The main innovative point of this article has three aspects:(1)Putting forward the qualitative analysis of 3D risk model of export-oriented paper-making enterprises. The 3D risk model provide a logical thinking of the risk and the relationship between the three dimensions has been elaborated. (2)Based on the enterprise’s actual demand, this paper provide guidance of the keystones and measures of risk control.(3)This paper emphasizes on the premise of a substantial sales volume, the transformation and upgrade must meet the following three conditions, that is active entrepreneurship,adequate capital and excellent management workforce. |
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