"Bosom Friend Phenomenon" And The Production And Consumption Of Sub-literature

Bosom Friend is a distinctive cultural life magazine,it follows the journal popular route,build a kind of style between literature and journalism and literature,thus building up a large audience.At the same time,it also triggered controversy emerge in endlessly.Production and transmission of Bosom Friend,is a notable phenomenon in contemporary cultural life.This article emphatically from the interaction of cultural production and readers accept to analyze "Bosom Friend phenomenon ",to understand the current social part of the ordinary reader's reading interest,and the characteristic of the sub-literature production and consumption.The most compelling Bosom Friend is unique Zhiyinti.Zhiyinti is different from the any traditional kind of style,it is composed of a set of production of the commercial mechanism,with the mass culture typical tendency of hybrid goods.It tightly close to the social reality on the one hand,on the other hand,make full use of literature rhetoric and the plot design,so as to form a "documentary + legend" mode.Through this kind of production mode,the companion magazine successfully access to the brink of journalism and literature,it is both a certain practical significance and the content of the rich bright color to see.At the same time,it put the set of "the beauty of feelings and humanity" into a pre-requisite,thus not only adapt to accept the characteristics of ordinary readers,but also cater to the common cultural psychology.It is through this kind of content schema,Bosom Friend not only won the lucrative economic profits,also produced great repercussions among ordinary readers.This article is based on Bosom Friend of the process planning of further investigation,to understand the production characteristics of the sub-literature to provide a sample.We realize that the happening of the " Bosom Friend phenomenon "is not only related to its unique content model,also constitute inseparable with its readership.To this end,we take Bosom Friend structure features of the readers as the center of a large number of investigation,the investigation of the object including the group distribution of gender,age,occupation,cultural level,economic condition and so on.And combined with relevant theory,on this group of reading interest,reading behavior,reading psychology and so on has carried on the thorough analysis.Through the investigation and analysis,we found that in different period,due to the change of social culture,Bosom Friend audience also occurred in the corresponding expansion and contraction,and showed obvious differences in aesthetic taste.The differences,in turn,not only caused the Bosom Friend in the change of production mode,but also caused the social identity of the dilemma.This article intends to jump out of the previous studies the general pattern of from theory to the text,key reference in recent years in Shandong university try to carry out the idea and method of "literature of life" surveys,attaches great importance to the field investigation,with some data and cases to illustrate this article,at the same time,borrowed from the culture communication research,and industrial theory Angle of view,after the " Bosom Friend phenomenon "of' literary sociology/news "analysis.In this paper,the structure of the roughly as follows:The first chapter is the analysis of" Bosom Friend phenomenon".The formation of the " Bosom Friend phenomenon "and Bosom Friend magazine the train thought,inseparable,this paper on the magazine's columns and contents in the concept,characteristics,etc.,were made a statistical analysis.In these areas,Bosom Friend both showed a similar magazines with similarity,also has its incomparable characteristics similar magazine.Because of these characteristics,has formed the huge numbers of audience,it and get the approbation of the ordinary reader.At the same time,it also drew on the social question,especially intellectuals and even denounced.The paper by means of questionnaire,and combined with related discussion,referring to all kinds of newspaper,website tries to make some interpretation of this paradox of cultural phenomenon."Phenomenon of Bosom Friend" we discussed,hope can help to understand cultural diversity and complexity of the transition period,understand contemporary cultural production and consumption of some of the side.The second chapter discusses Bosom Friend production content and propagation mode.Due to the great changes in social and cultural environment since the 1980s,the general pattern of Bosom Friend groped also experienced a tortuous process,but it(?)ultimately from a common magazines have expanded to a considerable economic scale and strength of the media group.This chapter probes into the "bosom friend" on the production operation step by step,how to adapt to the cultural market,and gradually formed a set of effective production process.We believe that the Bosom Friend is a kind of new typical products of cultural industry,its production with copy and flow.In the production process,the author,editor,editor and managing editor built between clear division of responsibilities and mutual cooperation relationship.In this kind of operation mode,Bosom Friend is no longer just a simple medium,but for profit to point to the personality is distinct cultural production mechanism.Its"content production" are no longer the individuality of the spirit of the original results,but the "custom" according to their social and cultural psychological cultural goods,spread for dense commercial atmosphere.At this time,literature is regarded as a kind of commercial elements,used for the packaging design of cultural products,thus forming a typical form of "the literature".The third chapter discusses Zhiyinti.The so-called Zhiyinti is also Bosom Friend in the content of the production for many years and form a unique style,from the theme selection,the language style,narrative pattern it is as much as possible to attract ordinary readers as the goal,with the solid modeling features.This paper with the method of statistical analysis,reveals the Zhiyinti in the title design is how to use special rhetorical skills achieved eye-catching effect,how to through the literariness of news events planning to mobilize the reader's appetite,how to adjust according to the common readers' reading psychology narrative strategies,and how will the set of"the beauty of feelings and humanity" culture idea into these is a fantastic story.Through this legendary life story,to convey a strong secular meaning of life or the life philosophy,which is Zhiyinti in the middle of the ordinary reader's charm.We through the analysis of the "friend",showing some thinking of contemporary popular culture production gain and loss.The fourth chapter discusses the readership of Bosom Friend.The survey suggests that readers Bosom Friend to people between 18 to 45 years old,their education is focused on high school(secondary).specialized subject and(?)undergraduate course degree,and has a stable career and economy.This group has a certain reading requirements,but it is easy to read about fashion.In the process of transmission,Bosom Friend is made by the corresponding subjects,those in the free state of ordinary readers gathered around themselves,thus formed their own audience.However,at different times,Bosom Friend audience also has a very significant change.In turn,this change also affects the mode of production Bosom Friend topic.The formation of early readers Bosom Friend,is closely connected with reading fashion in 1980s,also formed at this point it with the content of the elite taste characteristics.And Bosom Friend in the ninety s catered to the utilitarianism,leisurely reading fashion at that time,the audience also obtained a rapid expansion.However,in recent years,along with the network the rise of new media and the great changes in lifestyle,the reading habits of society as a whole is also changed.For Bosom Friend and so on traditional magazines,encountered the impact is unavoidable.Since entering the second decade of this century,Bosom Friend audience began shrinking sharply.Bosom Friend,as it were,the rheological characteristics of readers,also from one side to reflect the transition of the contemporary reading atmosphere.Fifth chapter combines with the analysis of the "Bosom Friend phenomenon of our contemporary" the literature "do an overall grasp characteristics of production and consumption.The production and consumption of sub-literature shows distinct two sides,on the one hand,it showed the distinct features of rational,it was based on the production of each link,and the basis of the contractual relationship between the average reader.Through the corresponding literature consumption,and the reader not only won the solace of mind,also won the thoughts of anger.On the other hand,the literature as a kind of mass culture commodity,its production and consumption of natural recreational nature.It pays attention to sensory effects on production and the single symbolic logic,and thus produced a large number of daily cultural imagination.Therefore,the literature rather than to bring people to the true spirit of ascension,it will erode their deep understanding of daily life.In fact,the sub-literature of the two sides also fundamentally determines its embarrassment in social identity.