Research On Optimizing Division And Organization Of Fresh Agricultural Products Circulation Value Chain Based On Increasing Farmers’ Income

To increase farmers’ income is the key to solve "three rural issues". But the desire thatthe farmers increase production and income to achieve is becoming harder and harder duringthe process of Chinese agricultural modernization which have the marketization,commercialization andprofessionalizationin China. The main findings are as follows. On theone hand, Characteristic agriculture also encounters the predicament that the agriculturalproducts are difficult to sell. On the other hand, the product value chain division makespeasants in a disadvantageous position of income distribution.The above isthe background ofour study.In this Thesis, the fresh agricultural productscirculation value chainmanagement isstudied systematically and deeply. In our research, the theoryof industry value chain,infra-marginal analysis of new classical economicsandthe econometric analysis method isadopted. And all of empirical study is based on Gannan navel orangecirculationvaluechain.The main contents are as follows:First, this Thesis constructs the framework of circulationvalue chain management ofagricultural products. Because the theory system of value chain management basically is forindustrial products to construct;agricultural products with many different from industrialproducts;appreciation mechanism of agricultural products value chain is different fromindustrial products’; at the same time, there are many differences between division andorganization of agricultural product and industrial products’ during circulation process.Therefore, the main tasks of this Thesisare to combine the characteristics of fresh agriculturalproducts to study appreciation mechanism of circulation value chain of fresh agriculturalproduct,and to construct the overall framework of circulation value chain management ofagricultural products according to the industry value chain management theory.Second, selects the Gannan navel orange as the study subject.This thesiscarefullyanalyzes the value activities and related subjects during the process of Gannan navel orangecirculation.Through the contrastive analysis of circulation value chain division of labor andincome distributionof the Gannan navel orangeindifferent circulation modes, the conclusionsare as follows. The main reason that the terminal retail price of agricultural products is on the high side is the high circulation operation cost; Compared with the intermediary, farmers’ rateof return on investment is in a very low level, This Thesis focuses on analyzingGannannavel orange circulation value chain management problems.Third, this Thesis carefully analyzes typical successful cases at home and abroad oncirculation value chain management of fresh agricultural products,and puts forward theessence of the main reason that the farmers increase production and income, this Thesis usesfor reference these experiences, puts forward the general idea of optimization of Gannannavel orange circulation value chain,and points out three key areas of the followingoptimization: division of labor andorganization, value-added process and value-added incomedistribution.Fourth,this thesisapply infra-marginal analysis to study circulation value chainmanagement of fresh agricultural products, reveals the intrinsic reason that the problem ofincreased production without the increased income of farmers under the background ofindustrial value chain division. It’s necessary for Farmers to participate effectively in the navelorange storage and brand marketing activitiesin order to share circulation value-added income.This Thesis analysis the obstacle factors that farmers involved in warehousing and brandmarketing activities,then discusses that farmers can choose the appropriate division of labororganization mode to participate effectively in the navel orange storage and brand marketingactivitiesin order to share circulation value-added income.The main innovative research work of this Thesis can be summarized as follows:⑴Itis a kind oftheoretical innovation that this Thesis constructs the framework ofcirculationvalue chain management of agricultural products which is used for reference onother agricultural products circulation value chain management.⑵It is a kind of creative ideathat farmers can choose the appropriate division of labor organization mode to participateeffectively in the navel orange storage and brand marketing activitiesin order to sharecirculation value-added income.⑶It is a kind ofInnovation in research methods that thisThesisapply infra-marginal analysis to study circulation value chain management of freshagricultural products, reveals the intrinsic reason that the problem of increased productionwithout the increased income of farmers under the background of industrial value chaindivision.