Ruijin Xinmin Cooperatives "Gannan Navel Orange" Brand Positioning Research

With the development of the national industry 4, Internet + rural and other development strategies, the brand has become the core of the market competition. How to build brand, carry out brand management and create brand as one of the strategic objectives, develop a brand management strategy for rural cooperatives, so as to obtain the long-term development of cooperatives will be a major issue facing the cooperative.The main research methods of this paper are literature research, interview method and questionnaire survey. After the research direction, access to a large number of domestic and foreign relevant literature data and analysis, to find a foreign and domestic experience of the mature experience. Scientific and rational design of the questionnaire, in-depth Ruijin City, city, a representative of the six cooperatives to investigate and study, through the investigation of the data to be statistically summarized, and a reasonable logical analysis. Chaos for the current "Gannan navel orange," appeared in the sales, by visiting the planting and the investigation and data analysis of your spending habits, to find a solution to the methods and steps of Ruijin City Xinmin navel orange cooperatives "Gannan navel orange" brand positioning to become the brand in the geographical brand, enhance the competitiveness of cooperatives in competing, to come to the fore.