Study On The Internet Mobilization And It’s Management

Social conflicts occur frequently in china, and Internet mobilization has become the important mechanism leading to the diffusion and escalation of conflict. This paper studies on two questions, the one is about the law of internet mobilization, which is the reason of internet mobilization. Anther is about the study on powerful groups and vulnerable groups when it refers to the conflict members.Internet mobilization is the process of great efforts for the minority driving few efforts for the majority. Many subjective factors, such as cognitive, emotion, evaluation and volition, will affect the participation by internet for the people. In a word, it includes similar judgment, same evaluation, emotional resonance and the same objection. It also includes the access to internet and internet skills. What’s more, some adjustment factors, such as the calculation of cost-benefit, the higher credibility, civic interests and the previous experience of participation, also affect the participation of people.Meanwhile, Internet mobilization is also a process of meaning construction, it needs build a frame. The frame mobilization includes high-level mobilization, middle-level mobilization and the low-level mobilization. For the high-level mobilization, it defines the subject of mobilization. For the middle-level mobilization, it refers to the specific tasks and it includes four stages which are the stages of making the event known, finding the reason, seeking for help and questioning others. For the low-level mobilization, it refers to the specific strategies such as figurative narration, grass-roots expression and suffering narration.At present, the conflict is mainly concentered on the people between the superiority group and the disadvantaged group. Internet mobilization can change the game pattern, and it is different between the superiority group and the disadvantaged group. Internet mobilization makes the support forces unbalanced growth, and the superiority group loses the control of conflict results. It mainly influences the cognitive, emotion, evaluation and volition, leading to the different results for the both sides of conflict. In a word, for the superiority group, they tend to be withholding information, rational judgment, patience, reflection, anxious and compromise. what’s more, they are considered bad and boring. For the disadvantaged group, they tend to be making the information public, fanaticism, contagion, abreaction, no hurry and charging more. what’s more, they are considered to be sympathy.Internet mobilization has a dual effect. First, it is helpful to protect the rights of disadvantaged group, promote broader democratic participation and democratic supervision, release the deeper social pressure, provide the dynamic and chance for the reform. Second, internet mobilization may destroy the social order, infringe on the rights of people and make people unsafe as well as interfere with a fair trial.Internet mobilization also challenges the traditional conflict management which includes information management, emotion management, evaluation management and behavior management. For the information management, it makes difficult to find the truth, respond to others immediately and look for people of negotiation. For emotion management, it leads to difficulty for effective communication and enforces the polarization of opinion. For the evaluation management, it leads to the simple thinking of considering things opposition of two sides. For behavior management, it reduces the cost of participation, improves the empowerment, and leads to the difficulty of responsibility investigation.For the challenge, we should strength system and mechanism construction for conflict management by internet. Firstly, we should respect and protect the rights of expression by internet, and we also need reasonable restrictions. Secondly, we should build self-restraint mechanism of internet, which is the construction of communication platform, communication specifications and communication moral for internet. Thirdly, we should make full use of the positive role in publishing information, easing the negative emotion, establishing the trustworthiness image for government and inhibiting the destructive action will.