| Internet is rapidly changing traditional method for transactions, bringing new opportunities and challenges to the development of steel industry. In order to keep the leading competitive advantage of BaoSteel in domestic steel and take international competitive edge by use of new business mode through innovation, BaoSteel is in urgent need of establishing its own e-business platform.With the establishment and development of e-business enterprises in succession based on network, importance is increasingly attached to the study of both profit pattern and performance evaluation system for e-business enterprises and e-business marketing.Bullwhip effect existence and quantity is a phenomenon in modern logistic system, especially client demand side fluctuation transfer enhanced in e-business. Such effect has an influence upon stock and transport efficiency in the course of logistics. To analyze the bullwhip effect existence and quantity in network marketing system is of general meaning in e-business environment of simplex products with single distribution center and multi clients. Great progress has been made in the study of control strategy for the bullwhip effect existence and quantity in the supply chain based on H∞control theory and method. However the research on H∞control strategy for the bullwhip effect existence and quantity based on e-business network marketing has been seldom involved, and to make such study is of academic value and practical meaning for improvement of network marketing and elimination strategy for the bullwhip effect existence and quantity.Vendor managed inventory (VMI, or collaborated repertory management, or CRP—continuous replenishment programs), purchase undertaking, and quantitative flexibility are all based on effective strategy for elimination of the bullwhip effect existence and quantity based on shared information. To establish collaborated business platform spanning enterprises among strategic cooperators and generally utilize the above-mentioned multi kinds of strategies is effective measure to eliminate the bullwhip effect existence and quantity among cooperators in supply chain. With regard to the above problems, in the article the work is done in four aspects:(1) The first domestic steel enterprise e-business website, East Steel completed presided over by the author was successfully applied to Bsteel. The successful application of the solution to East Steel to many enteiprises such as Bsteel is concerned by the whole steel supply chain enterprises, its trading market platform, Bsteel on line is listed as a platform of model for e-business in Shanghai, and East Steel Bsteel has become the largest e-business company in domestic steel industry at present. The construction of Baosteel International Trade sale e-business system presided over by the author. This system is an important carrier of Baosteel supply chain service. By constructing uniform sale e-business system, it provides the consumers with standard e-business service function. Thus, it can unify the external sale services of Baosteel International Trade and realize a uniform service brand system which would shape soft strength and own competition capacity of Baosteel sale services.(2) Performance evaluation of e-business network marketing should not only reflect traditional indexes of performance evaluation, accounting and finance but also show a combination of indexes such as product quality, consumer’s degree of satisfaction, market share, and innovative capability that can reflect economic position and developing prospect of an enterprise. The information society enables information transfer to be quicker, competitions make the enterprise pay more attention to the external as well as to the internal in the meanwhile, and the index system of performance evaluation has to conform to such change. Therefore in the article the system and model for network marketing and performance evaluation that show the above features are put forward, and the operating effect of Baosteel International Trade sale e-business system is evaluated by use of such system and model.(3) The study of the problem of control the bullwhip effect existence and quantity in network marketing system in e-business environment has built a dynamic system model with distribution centers and multi clients. The layer of clients in e-business network environment tends to produce demand fluctuation, here in consideration of the poorest demand fluctuations at the layer of clients under general conditions, taking order as a control variable the H∞control strategy for the bullwhip effect existence and quantity is designed by use of H∞control theory. Taking the e-business network of Shanghai Baoshan Steel Co.Ltd. as an objective, an empirical study on H∞control to restrain the bullwhip effect existence and quantity has been made, as a result it is shown that the bullwhip effect existence and quantity in network marketing system in e-business network is restrained.(4) The bullwhip effect existence and quantity and present situation of control in network marketing system in e-business environment are investigated and summarized. Both collaborated business and collaborated inventory management are main strategies for elimination of the bullwhip effect existence and quantity based on information shared. In the article Bsteel-GM collaborated business system is designed and realized, and the effect of collaborated inventory management upon elimination of the bullwhip effect existence and quantity is analyzed. |
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