Study On The Core Competence Of Animal Drugs Enterprises In China

Veterinary drugs play an important role in preventing and treating animal diseases, promoting the healthy development of husbandry, improving people’s living standards. Veterinary drug industry has an important role in the national economy. However, Th- ere is a wide gap between Chinese and developed countries in veterinary drug indust- ry, such as production, research and development, sales, product quality and adminis- tration. With the open of the veterinary drug industry in China, many multinational enterprises entered the domestic market one after another, at the same time, domestic veterinary drug companies are still increasing every year, therefore, veterinary drug enterprises in China are facing unprecedented competitive pressure. How to grasp the situation, survive from the competition and to develop is becoming a difficult problem for each animal drug company, that is also the purpose and core of my reseacrh. In this paper, We researched and analyzed the developmental direction and appropriate market orientation for veterinary drug company from the point of view of core competence, providing a new ideas for them to develop, The main achievements as followed:Firstly, this research starts with the origin of the theory of core competence with elaborating dissimilar standpoints of scholars in diferent period, analyzes the conception, traits, structural levels, evaluation system and method, which settle foundation of ideologies and theories for the research.Secondly, discusses current situation and its development about veterinary industry in overseas and China. Analyzes the external environment for animal company from policy, economy, technology, society, and industry cindition with“Five competitive ability patterns”, and internal environment from product, level of R&D and technology, marketing. According accurrate analysis of competition circumstances surrounding aniaml enterprise in China, emphasizing that its necessary and urgent for them to create and cultivate core competence.Thirdly, based on the above research, the paper brings forward an index system for evaluating the veterinary drug companies’s Core Competence, including nine major types and thirty-eight concrete indexes, such as firm size, technology innovation, ability of market operators, corporate culture ect. In addition, found on the Puzzle Evaluation Method, the essay establishes an evaluation model for animal drug firm to assess core competence. And then, uses six animal drug companies’data as an example, evaluates the core competence in detail to confirm the reasonability and the reliability of the evaluation system.Lastly, according to the current development status of the domestic veterinary drug companies, the paper provides several practical methods to cultivate the core competence of animal drug companies, including innovation of technology, products, marketing, administration, culture, brand, and information management, Those proposals are considerable practical and feasibility.The innovation of the paper is that the theory of core competence is used to the study of animal drug enterprise for the fist time, establishes the evaluation system and method of core competence based on the the characters of our animal drug manufactures, and makes an empirical study using examples, puts forward some policy nurturing animal drug company’s core competence.