Information Interaction And Balance Mechanism Of Young Internet-users In Social Media Context

With the rapid development of social media, the behavior of social media of internet-users has become a hot apot of computer-mediated communication research. As the main body of Chinese Internet-users, young Internet-users’ social media behavior have typical and representative characteristics. Based on the "Theory of Interaction", the paper is mainly focused on the information interaction and balance mechanism of young Internet-users in social media context, investigates the basic situation of young internet-users’ social media behavior, suggests that the information interaction in social media content has its unique communication process and disseminative pattens, exert a subtle influence on young Internet-users work, life and study.Social media is a combination of social networking tools and platforms. Reality field, self field and social media field are the basic fields of social media information interaction. On the process of interaction between virtual world and real world, information sharing and information community form the basic structure of social media’s information interactive elements, community interaction and fusion generate multivariate interactive structure of social media on spatial dimension, and become the basic framework of social media information interaction research.The transmission characteristics of social media determine the particularity of information interaction process and pattern. As the core of social media users, young internet-users’ social media choose has overlapped various purposes. Information interaction is a distinguished and gradual progressive process, the subject choices have distinct labels during the interactive process, young social meida users experience the satisfaction and pleasure brought by information interaction between information selection and the emotion expectation. Social media information interaction is a process of information dissemination and diffusion, leading to the explosion-diffusion model, midway-diffusion model and edge-diffusion model, the diversity of information interaction patterns expands the influence of social media information interaction.The interactive influnces among social media, young Internet-users and information interaction have produced various effects. For young netizens, based on the network effect mechanism of value reengineering and behavior reshaping, social media does have great influnces on young netizens’ romantic relationship generation and maintance, and the corrective function of network participation is highlighted. Besides, the information dependence on social media is becoming more and more serious, social media dropout of fatigue caused by information tired has affected the sustainable development of social media.The diversification of risks has highlighted the balance mechanism of social media information interaction. As an open platform, various risk factors such as the content risks, the communication risks and behavior risks have gradually become clear. The current domestic social media information management is just at a primary stage, the risk management system with the government governance as leadership, the legal norms, technical regulation and moral self-discipline as supporting forces is being perfect. The most important thing is, the equilibrium strategy and balance mechanism contructed by interest balance, content balance and responsibility balance is imperative, with multi-party balance management of social media brought into the scope of social, and a dynamic and open communication mechanism will be contructed.The development of social media highlights the unprecedented power of media technology, and the young Internet-users’ information interaction embodies the incomparable creativity and influence of social media. Mobility, Privatization and video have been becoming a new trend in the development of social media, the resulting new trends of development of social media will become a new focus. Predictably, social media will continue to develop, with the development of new media technology innovation and terminal, social media will generates new communication forms and development trends, with the development of Chinese future society, social media will have a greater influence on Chinese society, and the information management and balance mechanism of social media will be perfected.