The Developmental Study Of Yunnan Nationalities Village As A Minzu Cultural Theme Park

Based on Yunnan Nationalities Village as the research object, this research discusses the creation of the minzu culture theme park and the realization of the minzu culture values, and influences of new type social space in urbanization process to politic, economy and culture is also presented. Through the field investigation to the development history, construction mode, commodity form, brand-based construction and the employees’ work, the paper analyzes the path to realize value of ethnic culture, and the mutual impact to urban culture, minzu culture to discuss the relationship among culture, economy and national development in the process of value construction.First, this research generally presents and analyzes the process, reason, strategy and effect of creation of cultural theme park. The construction, transition, and operation of Yunnan Nationalities Village, along with the theme park from cultural presentation to economical development are also related to historical background of Chinese theme park. To start from the development process of Chinese theme park, modern significance of Chinese theme park has only 20 years’ history. Early theme park appeared due to particular period of history, mostly based on cultural presentation and political significance. Along with the achievement of cultural presentation, achievement of economic value also becomes a very practical demand. Yunnan Nationalities Village was built in the early stages of the Chinese theme park construction, and also went through a transition from the political will by presenting multiple minzu culture, national equality, national unity and development of all nationalities to the purpose of pursuing the achievement of economic value. Whether the expression of political will or achievement of economic value, Yunnan Nationalities Village took the responsibility for showing national culture all the way. Has been appearing as a form of commodity, Yunnan Nationalities Village adopt borrowing, collaging and compact as three main constructional strategies to build a space for multiple culture, and gather each nationality of Yunnan Province in a space in order to gain social effect and economic benefit.At the meantime, Yunnan Nationalities Village also continued to find a way to realize the value of cultural commodity. On the one hand, they gained economic benefit by selling various cultural commodities; on the other hand, they extended cognitive degree and influence of commodity by positively brand-based construction. The cultural commodity in Yunnan Nationalities Village have characteristic of variety, nationality and innovation. The scenery of the villages, performance and exhibition of living cultural commodity and independent production that are localized cultural products, which can only be experienced in Yunnan Nationalities Village. In order to make up the space limitation of localized products, extend the possibility of consuming cultural product, Yunnan Nationalities Village has been trying to transform localized products into non-localized products. In addition, at the period of symbolic economy was importantly prominent, and differentiated significance of brand has been obvious day by day. Excellent brands have already become an important way to extend commodity value. The achievement of cultural commodity value still needed to extend its influence and cognitive degree, so the research presented and analyzed the brand construction, the cultural value and the market acceptance of the brand.Last, the research analyzed Yunnan Nationalities Village in the background of urban culture from the angle of space production, which could be observed that the appearance of Yunnan Nationalities Village actually is the creation of new social space in the city. First, it is the space for political expression of all nationalities, which promote expression of ethnic identity and national identity. Second, it brings a chance to achieve minzu culture value, ability promotion of culture owner and social capital. Finally, it expanded cultural development space on the basis of political identity expression and the achievement of economic appeal. In this new cultural development space, the way to achieve cultural diversity between man and man, nation and nation, culture and culture is gradually achieving its own free development.