Research On The Current Situation, Problems And Countermeasures Of Public Service In The Development Of Sports Culture Industry In Yunnan Province

Abstract:"The17th National Party Congress" the report clearly pointed out, to ensure that by2020to achieve a comprehensive well-off society goals, a basic system of public cultural services will cover the whole society. Hu Jintao in2008Beijing Olympic Games, Paralympic Games sum Congress put forward "to further promote the new target of China" by sports country to a sports power. With the rapid economic and social development, the sports in the future in the process of social development, role and status will be further enhanced, not only reflected in the glory of his country, but also reflected in the increased profits. Therefore, vigorously develop the sports culture industry play an increasingly important role in the construction of sports power.In view of the content of modern sports public service platform is more complex, involving a wide range, in the selection of research method in planning theory and method as the core, supplemented by literature data method, logic analysis method, system, combination, through the overall research and focus on the analysis of theoretical analysis and practical experience combined, qualitative analysis and a combination of quantitative analysis, this thesis work. This thesis selects the sports public service platform construction problems from complex system engineering to develop sports culture industry background of study, analyzes the current development of the sports industry in Yunnan Province, found that the problem of development of public service of sports culture industry in Yunnan Province in the development of sport culture industry, information asymmetry, sports culture industry investment and financing path loss physical culture industry, property right is not clear, scientific and technological achievements of sports culture industry transformation is not smooth. And puts forward the corresponding countermeasures for the problems, as the tertiary industry of sports culture industry to accelerate development, must have the modern sports public service platform for industry support, is very important in modern sports service platform to promote development priority. Therefore, the construction of sports culture industry information service platform, sports culture industry investment and financing service platform, industry of sports culture, sports culture industry property rights trading platform of Sport Science and technology achievement transformation platform.Yunnan province to promote sports development need to strengthen the sports cultural industry public service, and construction of the sports public service platform is the key, in sports public service supporting platform, sports culture industry in Yunnan province can achieve rapid growth, Yunnan sports will realize great-leap-forward development.