Presentation And Communication Function Imaging: Ethnic Groups Of Yunnan Nationalities Village Empirical Research

Since the reform and opening-up policy, all areas of China are dedicated to the exploitation and utilization of the natural and cultural resources with a view of tours on many different subjects. The ethnic culture tourism is especially remarkable among these. The Yunnan Nationalities Village located in southwest suburb, Kunming, is the highlight for the purpose of Yunnan construction of renowned major province of nationality culture. The slogan that adopted by it, "To visit 25 nationalities in a day" attracted many tourists. One of the original purposes of Yunnan nationalities village is to enhance mutual understanding and to promote social harmony and stability. Although it is a for-profit theme park, the Yunnan nationalities village takes the responsibilities of implementing of education and communication. As a window for showing national culture and folk customs, the Yunnan nationalities village should impel a deeper understanding and mutual respect between ethnic groups, especially to provide a access to frontier minority for mainstream society, and then promoting the equality among ethnic groups and their unity. In that way, can the Yunnan nationalities village fulfill the function of that? How do the adverse factors influence on the real effect? And what problems should be solved? Based on such concerns, this thesis introduced the establishment situation and the unique positioning of the Yunnan nationalities village, and then described its major performances and the practical experiences of tourists. Then the thesis analyzed the negative factors of affecting the implementing of the transmission of nationalities knowledge and the promoting the understanding. In the last, the thesis put forward to the feasible advices and the relevant deliberation based on the handy recourses and actual condition of the Yunnan nationalities village.The Robert King Merton's functional theoretical perspective is used in the analysis of the inconformity between the public benefit function of the nationalities village and the practical experiences of tourists. And the discussion of prejudice and the stereotype is also used in the analysis of reason of the inconformity, beside that, the inappropriate method of performing and the superior mentality of tourists, as well as the guidance publicity are altogether leading to the misconception and misevaluation about the national minority, and leading to the negative effect of the nationalities employees attitudes toward the work, and then come to communication between the employees and tourists.In order to provide more relaxed and enjoyable experiences to tourists, The Yunnan nationalities is excessively attach importance to the Cabaret while ignores the demand of tourists who want to look around the scene of manual labor and dietary daily life. For the sake of catering to the tourists preference of experiencing the simple and original amorous feelings, the media and the Yunnan nationalities village selectively extract the representative elements of nationalities culture and the put them in the process of packaging. These processed images have been interiorized into the mainstream society and have been substituted for the nationalities'subjective wishes to express their aspirations and to shape their figures, which makes nationalities been in situation of the passive expression. Even if the media's guidance quality broadcast misrepresented their images, the nationalities were hard to turn the tide back. The misunderstanding of tourists toward to the nationalities employees imposes restrictions on the enthusiasm of employees. The function of implementing of promoting the transmitting the nationalities culture and internationalizes communication are restricted by the irregular norms of market as well.This thesis adopted the questionnaire survey and the depth interview to study the management, the nationalities employees in the Yunnan nationalities village and the tourists, and to study the different standpoint of these three crowds whose viewpoints of the function of promoting the internationalities communication and the transmitting of culture in the Yunnan nationalities village.