Formation Mechanism And Management Strategy Of Dynamic Capability For Logistics Enterprise

With the globalization of the world's economy and the rapid development of the technology, there are great changes in the environment of logistics enterprise. The diversity and individuation of customer demands, the quickly changeable logistics technology, the management modes getting rid of the stale and bringing forth the fresh, the continuous tendency of government deregulation, the more and more intense competition in logistics market, make the business ecosystem full of diversification and uncertainty. The competitive advantages and economy rents of logistics enterprise are created and eroded more and more rapidly. These give serious challenge to logistics enterprises. How to form and promote the dynamic capability in the complex and turbulent situation, so as to renew the enterprise capability system, to obtain dynamic competitive power and sustainable competitive advantages, it has very important value on relative theory as well as its practice.According to the logic line of "The basic research design for the dynamic capability of logistics enterprise——The related theory foundation——The analytical framework and hypotheses——The analysis about formation and action mechanism——The fostering and promoting strategy suggestions to the logistics enterprise", this dissertation gives a comprehensive reviewing the available research achievements of enterprise strategy and capability theory, discusses the connotation, essence, and constituent elements of the dynamic capability of logistics enterprise, builds up a research framework on the dynamic capability of logistics enterprise——S-LCP analytical framework", the dissertation discusses the formation and action mechanism about the dynamic capability of logistics enterprise, studies the evolvement and transition process of enterprise operation capabilities, and explicates the micro foundations and influencing factors for the dynamic capability of logistics enterprise. Through the theoretical study and empirical research, some valuable strategic suggestions that can be used to foster and promote the logistics enterprise's dynamic capability are brought up.S-LCP model is a critical tool in this dissertation. Using the S-LCP model, the author gets a series of viewpoints and theoretical hypotheses. From the perspective of dynamic strategic management, it considers that the formation of the logistics enterprise's dynamic capability is the process which logistics enterprise forms some especial strategy capabilities in turn, consists of "environment sensing——flexible strategy decision-making——dynamic strategy execution" abilities, through the organizational learning and knowledge management. It emphases that the essence of the action mechanism of dynamic capability is to use these three kinds of strategy capabilities, so as to realize the dynamic match and coevolution between such factors as enterprise's knowledge, resources, capability, strategy, service products, and its environment. It suggests that logistics enterprise can utilize these dynamic capability factors to create a series of temporary competitive advantages, and finally to achieve sustainable competitive advantage in the long run. S-LCP model expand the theory and method on the dynamic capability of logistics enterprise, provide a basic analysis platform to the research of the dynamic capability of logistics enterprise. With consideration of the dynamic flexible nature of strategy orientation, as well as the influencing factors of logistics enterprise's strategy evolvement, this dissertation establishes another flexible model for the logistics enterprise's strategy orientation. Through sensing the changes in business environment, analyzing the constitute element of internal resource and competence, this model points out that the logistics enterprise can discover, seize, and utilize the strategic opportunities in time, optimize the strategy orientation decision-making, such as the dominant industry service strategies, dominant region service strategies, key customer service strategies, and personalized product strategies, so as to promote resource reorganization and capability transition, to dynamically match the internal structure of logistics enterprises with the changing demand of external environment changing, to achieve the new competitive advantages continuously.Based on the analysis of the essence of capability transition in the process of flexible strategy execution for logistics enterprises, the paper establishes the model of capability dynamic planning and transition for logistics enterprises. It puts forward the process of flexible strategy execution as followed. Under the guidance of flexible strategy orientation, analyzes capability demand and capability gap. Based on the analysis of key factors to industry success and relative capability which create custom value, it plans the fostering emphases, development mode, fostering approach, and obtaining policy. Finally, it forms new competitive advantage, through solves the paradox of capability transition, and establishes new capability system. In addition, it's necessary to monitor real time and dynamic management to the evolvement of capability, which can insure the process of form and evolvement of dynamic competitive capability. Thereby, it achieves the improvement to enterprise long-term performance and progress.The paper discusses micro foundation and influencing factors to dynamic capability, and considers logistics enterprises can enhanced the capabilities of environment sensing, flexible strategy decision-making and execution, through establishing effective driving mechanism, organization mechanism, learning mechanism, and matching mechanism. Consequently, it can form and promote the dynamic capability for logistics enterprises, furthermore, achieve sustainable competitive advantage.