Research On Tourism Marketing Of Forest Park In China

Forest Park is an economic organization, profit and development is inevitable goal. The economic losses will make Forest Park difficult to survive. Scientific marketing is the fundamental method by which Forest Park can achieves persistent profitability bases on existing resources and market. Marketing guided by modern marketing theory should become the center of Forest Park Management. Carrying out the marketing thinking which makes marketing as a main ling of Forest Park management the Forest Park will develop and expanse well. Modern tourism marketing is a process which tourism organization designs, packages, prices, markets ideas, products or services to meet the travel consumer or organization's demand, and the process will get profit. It's a main line that link every tourism business activities in the whole management process of the Forest Park. That will be negative to the final destination if the activities of Forest Park deviated from the main line. It's pre-requisite for Forest Park to research market in the round in order to make traveler's demand and the market share of the forest park clear through vast data analysis. On that basis, Forest park must fractionize the market, make a long-term marketing plan according to development of the forest park, and then implement the plan step-by-step in building process. Giving attention to community denizen, along with development, Forest Park must spread their market share steadily to get their development and source protection destinations by implementing marketing plan.Method of Forest Park tourism marketing is detailed dissertated in this paper. Forest Park tourism marketing, different from marketing of the general economic entities, has its own unique rules and methods , must be carried out an in-depth, comprehensive market research, for their own specific circumstances. In clearing about the sort of macro-and micro-environment, market environment, combined with their own resources and the type of Characteristics, orientate their product positioning accurately, put the resource development and market development at the four-dimensional space, and make a unified plan of product development and market development. The tourism strategic marketing planning of Forest Park must be combined with the development of tourism resources and product development. On this basis, the development of annual marketing plan can be carried out, and then implement the plan step-by-step.The tourism marketing methods in experience economy are emphasized, and event marketing is introduced either. A new viewpoint that there is no life-cycle in dynamic marketing is brought forward here. Three ways considered can break the life-cycle of Forest Park marketing:1. Dissimilar strategy, innovate constantly, create new tourism products by using their own unique resources.2. Event marketing, continue to create tourism events, improve the tourists' experience.3. Improve tourism marketing planning, achieve a three-dimensional development of the tourism market by making time, space as coordinates.