A Study On Tourism Experience Quality Of Santaishan National Forest Park In Jiangsu Province

The level of tourism experience quality is of great significance for the sustainable development of scenic spots.Scenic spots with high tourism experience quality can increase tourists’ willingness to revisit and recommend,thus improving the benefits of scenic spots and promoting their sustainable development.Santaishan National Forest Park is of great significance to the improvement of the ecological environment in Suqian City.The forest coverage rate of Santaishan National Forest Park reaches98%,absorbs more than 2,000 tons of carbon dioxide every year,and produces oxygen for 4 million people to breathe.Therefore,it is of great theoretical and practical significance to study the tourist experience quality of Santaishan National Forest Park for its sustainable development.In this paper,Octopus software is used to capture the online text content of Santaishan,and ROST CM6 is used to analyze the online text content.Secondly,Nvivo12 software is used to deeply analyze the network data coding,so as to extract the factors affecting the tourism experience quality of Santaishan National Forest Park.And on this basis,consulting experts including relevant scholars,scenic spot staff,representative tourists,to build a targeted Santai Mountain tourism experience quality evaluation system.Finally,through IPA qualitative analysis of Santaishan National Forest Park tourism experience quality,and on this basis,put forward the corresponding countermeasures.Specific analysis results are as follows:(1)The results of online text analysis show that tourists’ initial overall perception of Santaishan National Forest Park can be divided into ecological tourism,location and transportation,entertainment and leisure,management services,price perception,supporting facilities,time and climate,and emotional experience.The tourism experience of Santai Mountain is dominated by positive emotion.(2)Nvivo three-level coding was used to further subdivide the key factors of Santai Mountain tourists’ tourism experience quality into seven main categories: environmental conditions,tourism attractions,infrastructure,tourist experience,scenic area management services,tourists’ own factors,and tourist loyalty,covering 26 initial categories.(3)Based on the coding of grounded theory,the evaluation system of tourism experience quality for Santai Mountain is constructed by referring to relevant literature and consulting tourists and other relevant personnel,including a total of 25 indicators from six dimensions:A1 environmental conditions,A2 tourism attractions,A3 infrastructure,A4 tourist experience,A5 management services,and A6 forest resources.(4)IPA analysis showed that four factors fell into the first quadrant dominance maintenance zone;Ten factors fall into the oversupply area of the second quadrant;Four factors fall into the third quadrant of easy improvement region;7 factors fall into the fourth quadrant enhancement area.The results show that the quality of tourist experience in Santaishan National Forest Park has great improvement space and development potential.(5)In the end,this paper puts forward corresponding strategies for improving tourism experience from several aspects,such as improving infrastructure,increasing tourism projects,exploring tourism connotation deeply and launching characteristic tourism products.