Study On The Optimization Of The Marketing Process Of Jingyuetan National Forest Park Tourism Project

Forest Park means a forest landscape resources and environmental conditions of a certain size and quality; forest tourism can be carried out, in accordance with legal procedures to declare the approval of the forest area. According to the natural characteristics of China’s northeast in winter, Ice and Snow Tourism can make Jinyuetan National Forest Park in the winter months featured products more distinctive and have branded. Snow tourism product overall financial performance of natural beauty, sports beauty, health beauty in one of the tourist product style, to give visitors the formation of ecological regression mood stream.The successful marketing of Forest Park tourism products should pay attention to the product market positioning, product originality and innovation, and make the sustainable winter ice and snow tourism products. Jingyuetan National Forest Park is close to the area of large-scale forest park in our country, forest coverage rate above 80%, Jingyuetan water area of more than 4 square kilometers, within this region of ice snow tourism resources is very precious and abundant. It is based on the natural protection under the premise of forest ecological environment for relying on eco tourism, does a good job in Jingyuetan Forest Park Tourism ice snow tourism marketing planning and further development of Jingyuetan National Forest Park has great practical significance.In recent years, a Forest Park operator often enterprise marketing tool to Forest Park, and played a good effect, but its operation is far from the expected purpose. How to use enterprise’s marketing idea, forest park to play their own advantages, to provide a broad space for the development of ice snow tourism project in Jingyuetan National Forest Park, it will be this article is intended to study the problem, aimed at the marketing strategy to penetrate the ice snow tourism product development of Forest Park Tourism to, to find out the effective ways of Jingyuetan National Forest Park marketing business development. Through collecting, collating, literature research, based on the establishment of the academic circles at home and abroad for the analysis of the research on the development strategy of Forest Park of a large number of documents, through in the library, reference room, Internet collecting related literature and digestion and absorption. The author in-depth on-site, collecting first-hand information, combined with the author in Jingyuetan National Forest Park to carry out marketing work experience, field investigation, and on the ice snow tourism marketing behavior thinking and writing.Jingyuetan National Forest Park to want to better grasp the market, participate in the competition, improve the operating ability, it is necessary to do with characteristics of the marketing strategy research, this paper from the marketing practice of referring to the domestic and foreign well-known ice snow tourism marketing strategy related theory, put forward the development countermeasures which are suitable to the actual situation of the Jingyuetan National Forest Park, the innovation of marketing mode, the Jingyuetan National Forest Park in winter tourism marketing strategy and execution formulation has important significance.