Research On Tourism Marketing Strategy Of Five Southern Forest Park

With the development of society and economy,the development of China's tourism industry has also shown an unprecedented rapid momentum.At present,tourism has become a strategic pillar industry of the national economy.In recent years,according to the geographical location of Nanshantai Township and the characteristics of nature and human resources,Shaanxi Province has gradually established the south with water town leisure and cultural marketing as the core of tourism development.The marketing idea of Wutai Forest Park is to build Dongli Town into a large space with unique cultural connotation,high-quality leisure environment,good location conditions,and meeting the tourism needs of tourists,health,waterfront and leisure.The goal is to create a tourist resort that can provide tourists with food,accommodation,travel,shopping,entertainment,entertainment and other full-service services as the overall direction of park marketing,and strive to build and develop through the Nanwutai Senling Park.Marketing promotion will realize the development guarantee of the simultaneous development,mutual promotion and mutual service of the Nanwutai Forest Park and the local economy.Nowadays,the Nanwutai Forest Park has been continuously constructed and developed,and its tourism marketing direction has become more clear.In addition,the residents around the park have improved their leisure awareness,living in a more affluent life,and have more leisure time.The attention of the Nanwutai Forest Park has gradually increased.The Nanwutai Forest Park has become an ideal place for short-distance travel of surrounding residents.In terms of internal environment,Nanwutai Forest Park is located in Ziwu Town,Nanchang County,Xi'an City,about 27 kilometers away from Xi'an.It is called Taiyi Mountain in ancient times.It is one of the famous Buddhist holy places in China.It has excellent ecological resources and tourism resources.The environment is excellent.However,affected by many factors,the characteristics of the Nanwutai Forest Park are not obvious,its popularity and influence are not high,and its marketing is weak,but its development potential is full.It should seize opportunities,foster strengths and avoid weaknesses,and take advantage of the situation.This paper uses the theory and analysis framework of modern tourism marketing,combined with marketing environment SWOT analysis,STP market positioning strategy analysis,4P marketing mix theory and other existing tourism marketing theories and methods,mainly using qualitative analysis methods,through reference to a large number of The research statistics,based on the existing research results and summarized,the marketing mix strategy of the South Wutai Forest Park to study and make recommendations.This study is expected to provide reference for the future development of the Nanwutai Forest Park,and the marketing strategy research of similar suburban tourist attractions can also play a preliminary role.