The Organization Behavior And Upgrading Path Research Of Automobile Enterprises In China On The Background Of Global Value Chains

Since 80's in 20 centuries, along with the globalization of production and trade, the automobile industry in developing countries obtains unprecedented development opportunity by integrating into the system of global value chains. Under this kind of background,the organization behavior of the China's automobile enterprises changed obviously.Some adopted the model of joint venture,others adopted the model of independent innovation.The automobile enterprises under different development models rival one another for the market, the development path and competition behavior of automobile enterprises usually determine the competitive advantage of the automobile industry in district.However, Under the difference between the choice of development models,the upgrading path of automobile enterprises appears a obvious difference. Therefore, on the background of global value chains, exploring the problems which concern the development models,the development paths,the competitive behaviors of China's automobile enterprises and the upgrading paths of automobile enterprises under different models have important meaning for researching the development of automobile industry in China.First of all, in the foundation of the domestic and international studies research, this paper systemically reviews the industrial upgrading, the theory of global value chains, the research of global value chains in automobile industry. Then, the paper analyzes and discovers the development trend of automobile industry in the world, the formation and evolvement of global automobile value chains, the formation process and the development characteristics of automobile industrial districts. On this foundation, the paper explores the two kinds of development models by making use of global value chains theory, analyzes the evolvement of development path of state-owned automobile enterprises(SAEs)by making use of global value chains theory and institutional theory, analyzes the dynamic game process between two models of automobile enterprises for the market competition, designs the upgrading path of different models of automobile enterprises, then carries on a case study.According to the above research work, this paper gets as follows main conclusion: (1)It appeared joint venture model by inserting global value chains and self-innovation model by building up global value chains successively. The implementation and diffusion of the model of joint venture is driven by the open policy of China and the spacial perpendicularity transfer of produciton link on the global value chains. Meanwhile, the appearance and development of self-innovated model are benefited from them. Self-innovated enterprises(SIEs) can gradually build up a global automobile value chain which aims at the low-end customers on the base of the low value at the beginning of building up a district automobile value chain.(2)the development of SAEs experienced a process of path evolvement from the choice of the joint venture model to the development of self-innovated model using the opportunities of cooperation with the multinational motor companies. In this process, the factors of institution and globalization have become the driven-power of the development of SAEs, SAEs adopt similar organization behavior and appear the similar tendency phenomenon at each stage, the development path of SAEs also change relevantly along with the change of institutional factors of nation level and area level.(3)The market competition among automobile enterprises under different models in China's automobile industry is the competition of R&D investment and innovation result in nature. The increase of R&D investment and the promotion of innovation results is the dominant strategy of two types of automobile enterprises, SIEs need pay more attention to the promotion of innovation results level in order to accomplish market share and return successfully.(4)The upgrading path of automobile under different development models in China's automobile industry. Under the model of joint venture, joint ventures mainly stay around the process upgrading and product upgrading, however, the barrier and limit block off the more upgrading behavior of joint ventures. Under the model of self-innovation, SIEs directly realize inter-sectoral upgrading by building up global value chains, and the barrier of upgrading comes from the understand of independent brand and improving of value income of the whole value chains.