Study On System Analysis And Integration For Forest Tourism Industry In Heilongjiang

The key factors impacting the development of forest tourism industry is the competitivepower of the industry, and it is the main measures to develop forest tourism industry, integrateinternal factors and the related industries. As a "sun-rising industry", forest tourism industrygrows up with the rapid development of global tourism, people's returning-nature psychologyand "the green consumption idea", and it has become one of the fastest growing industries inthe world, and has been paid great attention by Governments all over the world.But its history is short and its industrial structure is imperfect in our country. Ourunderstanding towards forest tourism industry began from the crisis of forest economic, forestresources and getting rid of such crisis, developing local economy. So, it is inevitable to detectthe improper understanding towards the concepts, scope, functions of forest tourism industry,which shall impact upgrading competitive power of the whole forest tourism industry.Therefore, it's necessary to study its scope, industrial characteristics, and correlations withother industries. And it's both theoretically and practically meaningful to study improvementof competitive power of forest tourism industry.Taking use of theory of the economics, management theoretical analysis methods, thedissertation shall form a theoretical system of integrating forest tourism industry and upgradingindustrial competitive through analyzing economical system in Heilongjiang Province. Itstudies the logical structure and theoretical frame for integrating forest tourism and upgradingcompetitive power, and effecting factors, characteristics, motivation system and relevancy offorest tourism competitive.The dissertation also applies AHP for SWOT analysis on forest tourism resource inHeilongjiang province and come to a conclusion that it shall adapt pioneering strategies todevelop forest tourism industry in Heilongjiang. The author thinks that the industry shall takeits full advantages and pay attention to the integration of its internal factors. Local governmentsand social media shall promote the integration of present forest tourism products and find outmore opportunities and space for development.The dissertation evaluates the value of Heilongjiang's forest tourism products by CVMassessment, which evaluates the environmental value of forest tourism products from views ofconsumers and offers a theoretical foundation for the principle that it must follow ecologicalbenefit to integrate forest tourism, and offer a theoretical basis for pricing forest tourismproducts.To determine the relevancy of forest tourism industry and the relative industries, it worksout the size of relevancy of forest tourism industry and the relative industries using gray relevancy system and put forward the principles for the integrations. Meanwhile it analyzes therelevancy of the first industry, the second industry and the third industry in Heilongjiang ForestEngineering Group, and the conclusion is that the Group shall develop greatly forest tourismindustry, invest more money in the long term and integrate both the inside factors and relatedindustries.The thesis analyzes the obstacles in improving forest tourism industry competitive inHeilongjiang Province, and puts up the integration principles, integration methods of foresttourism industry. Besides, based on the integration of forestry tourism line, forest tourismregion and market environment in Heilongjiang Province, the detailed contents are broughtforward, according to which, corresponding measures for integration and competitivepromoting are put forward and the methods of evaluating profit are set up, providing thestandards for tourism integration in Heilongjiang Province in the future.In the dissertation, A-Cheng district in Harbin has been selected as typical case for studyingforest tourism industry and verifies the measures and theories of analyzing the industrialcompetitive.To view from microcosmic aspect, the integration of forest tourism industry shall be theintegration of internal products of forest and scenic area of forest tourism products. So thedissertation chose Ping Shan tourism area of Forest Industry Group as a sample, studied therelationship among supply of tourism products, demands of tourism products and competition,so as to orient the tourism image of the area. By systematic analysis on leisure products,organization of tourism lines and routes in scenic areas, the author offers a helpful contents andways of integration, and offers a practical verification for microscopic body, the internalintegration of enterprises.