Constitution,Management And Optimization Of The Car Industry Integrated Supply Chain

Aimed at the present situation of the automobile industry supply chain management in our country and the requirement of the international market environment, the author adopts the modern analytic tools to study and research for the foundation and operating mode of the automobile industry enterprise integrated supply chain by the means of integrating the theory description with case analysis and pays more attention to study the rules, program, procedure, strategy and measures of setting up the automobile industry enterprise integrated supply chain.Firstly, based on the static foundation of the integrated supply chain in the automobile industry, this paper puts forward to two modes of constructing the whole automobile industries supply chain. One mode is the automobile parts and components integrated supply mode in which whole automobile manufactory transfers its parts and components production function to exterior suppliers. By setting up the whole evaluation indicators system of parts and components supplier and researching and developing applicable software for evaluation and selection of the parts and components suppliers, the mode resolves many important and difficult problems about parts and components integrated supply mode by the optimization method and provides a effective way to realize the aim of parts and components integrated supply. Other mode is the integrated marketing mode in which whole automobile manufactory transfers its a parts of marketing function to exterior suppliers. The mode expounds detailed contents of integrated marketing mode of finished automobile, general frames and strategy of finished automobile marketing stock. The author develops a set of forecast soft by the nerve network model principle to realize forecast the finished automobile marketing by means of computer simulation, which provides the resolved way for the most difficult sales market forecast in finished automobile integrated marketing mode.Then, based on the dynamic management of the automobile industry integrated supply chain, this paper brings forward the organization operating management mode of the automobile industry integrated supply chain system by the means of using the coordination principle, cooperation principle, inspirited principle and credit principlesynthetically, at the same time, puts forward the information share and information system framework to carry our the behavior control of the supply chain organization. The foundation of above theory and framework provides the management and technology support for the good operation of the automobile industry integrated supply chain system.Finally, for the foundation and management result of the automobile industry integrated supply chain, the paper studies the performance evaluation in depth. The author sets up a whole set of the quantified performance evaluation indicators system of the automobile industry integrated supply chain, moreover, researches and develops the performance evaluation software. Based on a large number of cases analysis of the integrated supply chain system in the automobile industries, the author proves the validity and feasibility of the performance evaluation indicators system of the automobile industry integrated supply chain system, which provides the corresponding work method and improvement measures for increasing the performance evaluation validity.The characteristic of this paper is the systemic summary of the author's investigates and practiced experience in the corresponding enterprises. The author combines the development of the Chinese automobile industry with the integrated supply chain management and builds up a whole set of the frame system of the automobile industry integrated supply chain, managed method and performance evaluation system by the means of setting up the mathematics model, the theory study and cases analysis, which pushes the development of the automobile logistics industries and simultaneously provides the support for the promotion of the comprehensive strength of the Chinese automobile industry.