Research On The Environmental Behavior And Motivation Mechanism Of Enterprises In The Construction Of A "Two-orient Society"

At present, our country has put the construction of a resource-conserving and environmentally-friendly society into the strategic position of industrialization and modernization. The traditional operation way of enterprises has caused environmental pollution and resource exhaustion. It overused the environment and resulted in high energy-consumption, high emission and high pollution, which seriously restricts the sustainable development of economy and society. Thus, the active participation (or the environmental behavior) of enterprises is of great significance in the construction of a resource-conserving and environmentally-friendly society. It is also of great importance to find the right way to inspire enterprises to participate in the construction of a "two-oriented society" through the research into enterprises'behaviors, methods, motivation and restraining factors and related theoretical analysis. This article is aimed at researches into the microcosmic main body, the environmental behavior and motivation mechanism of enterprises. It will systematically look into the driving factors, driving forces, incentive mechanism and evaluation of enterprises'environmental behaviors in the construction of a "two-orient society". Specifically, the article consists of the following contents:(1)Research into the driving forces of enterprise environmental behavior.First, the article defines enterprise environmental behavior, and then identifies the effect factors of enterprises'present situations on their environmental behaviors. The driving forces of enterprise environmental behavior are analyzed from four aspects:enterprise system, enterprise strategy, enterprise social responsibility and enterprise organization ability. It also analyses the mechanisms of these four driving forces and the driving factor structure of each driving force. Finally, an overall framework for enterprise environmental behavior driving factors is formed. It is a integrated conceptual model that can be used to explain the relationship between the driving factors and environmental behaviors of enterprises. (2)Research into the demonstrations of enterprise environmental behavior driving factors in "two-oriented society" construction.According to the analysis of the four key factors of enterprise environmental behavior and the research into the overall framework of enterprise environmental behavior, the article designs a table for enterprise environmental behavior surveys, forms the driving model of enterprise environmental behavior and puts forward21research propositions. More than200enterprises are chosen from Changsha, Zhuzhou and Xiangtan for a survey. Investigation forms are handed out and then data are collected and sorted out to form the theoretical assumption and conceptual model of factors that affect enterprise environmental behavior. Principal component analysis and structural equation modeling (SEM) are adopted to testify the theoretical assumption and conceptual mode. Then it analyses the affecting ways and effects of each driving force on enterprise environmental behavior as well as the effects of enterprise environmental behavior on enterprise performance.(3)Research into enterprise environmental behavior motivation mechanism.On the basis of the above researches as well as the economic and psychological motivation theories, the article integrates all the driving forces of enterprise environmental behavior and forms an overall motivation model by combining the economic model structure and enterprise main body recognition process. It looks into the motivation pattern and mechanism of enterprise environmental behavior.(4)Enterprise environmental behavior evaluation.The article treats performance evaluation as a way to motivate enterprise behavior and puts forward a preliminary comprehensive enterprise environmental behavior evaluation index system. It then analyses the evaluation methods of the indexes and puts forward a comprehensive evaluation model for enterprise environmental behavior.