Study On Electronic Commerce Negotiation Based On Ontology And Agent

Electronic commerce negotiation is one of the hot topics in E-commerce research field. It is also an important stage of E-commerce. In E-commerce environment, negotiation mainly researches on automatic negotiation or assisting people and companies which take part in E-commerce to negotiation by network. Negotiation is mainly refers to realize the business of merchandise and service in commerce field. So far, research of negotiation has put forward some formal models in China and even worldwide. They will become the base of the future research. But some models are simplified and supposed, and they can't support several kinds of negotiation forms. Otherwise, some successful applications are the results of researching the particular part of negotiation system. Thus, E-commerce negotiation needs to be further researched.In the environment of the electronic commerce, multi-agent system is often adopted to the automated negotiation. In related research we often take interaction of agents as methods to resolve business problems. But in the process of the interaction of multi-agent, agent must take the same communication language and use common understanding about the content of communication. But in the open environment, the object that agent communicate with is different time by time and every agent may have different understanding about the same thing. Multi-agent system will become complicate when the interaction among agents get more times.Agent technology is the key factor of intelligent negotiation. The research field of negotiation also focuses on simulating the negotiation process through importing multi-agent technology.This dissertation mainly research on E-commerce negotiation model and negotiation technology and has made innovative progress in the following respects.1) The architecture of the agent and ontology based electronic commerce negotiation is proposed for the first time. This dissertation analysed the design of the architecture, and proposed the high level logical structure of the AOENS (Agent and Ontology Based Electronic Negotiation System) architecture. The architecture provides a logical view that integrates the distributed and intelligent negotiation system and its negotiation process and functions of every part are introduced and analyzed.2) The model of negotiation ontology is built and the negotiation protocol is designed based knowledge base. The negotiation environment based agent and ontology is discussed under combining SWRL with JESS to build up the intelligent reasoning negotiation system. With this approach, the agent can obtain the semantic knowledge of the negotiation process.3) The architecture model of Agents in this system is proposed, and the communicating and knowledge expressing mechanisms of agents are designed. This mechanism can help agents understand the knowledge dynamically and cooperation with other agents in negotiation process.4) The research results of the above mentioned theories and technologies combined with JADE have been applied to a prototype system, which validates their rationality and feasibility.At the end of the paper, we summarized our work in brief, some future directions are as well proposed in this chapter.