The Medium Discourse: The Expression Of Individual Presence Under The Modern Transmitting

This text takes the medium discourse in the words of the mass media as a research object, passing the investigation medium words in the modern spread in the appearance flow out continuously now of phenomenon, considers the relation that the modern dissemination appearance descends the medium dissemination and medium to accept systematically. This relation just at from the dissemination-audience that W.Schramm's affirm, code-the line structure of the decoding to diverse interaction of structure change. The modern medium is subjective to no longer place audience up in the position that accepts passively, the medium also hopes the audience is participate in the dissemination form of the medium morely to is in the middle; For audience, also hope to participate the process of the medium dissemination on the subjective wishes, express an own living wishes and exist an experience. This kind of will of that spreads and is subjected to, under the objective situation that modern medium develop, under the need that modern spread under the technique condition, diversified competition that is in the modern dissemination become a kind of pre-eminent media cultural phenomenon gradually. And this kind of media cultural phenomenon, strengthen the worth relation between modern media and person, especially the value of the medium and the public individual relation.There are three kinds of obvious words types, namely the news discourse, the service discourse and the medium discourse. The news discourse, lay particular emphasis on in take place the circumstances information of the fact process of...