Soul Of Business

The 21st century is an era of business. With the globalization of economy, there appears sharper competition among business subjects. In order to win victories of business competition, business subjects have to make themselves perfect in all aspects, especially maintain their own integrity, try hard to improve their own moral quality. However, it has been noted that in recent years moral quality of business subjects of our country has not yet been obviously improved, on the contrary, the moral quality is still worsening in some way, as a result, there appear many pernicious incidents such as practicing fraud, cheating the public, infringing the benefit of the state and the consumers, which have drawn wide attention of society and people's deep introspection. What on earth is the implication of business ethical spirit? Does business management need to develop the role of adjustment of ethical spirit? Should we observe temporary business ethical spirit with which visual view? How to build temporary business ethical spirit of China? Circling these basic theoretical problems, this dissertation has been inquiring broadly and deeply into all aspects of temporary business ethical spirit of China, and the necessity and the important significance of engaging in trade by virtue from all sides and many visual views.Theory and practice have been closely interdependent relation all through ages. The theory comes from and is superior to the practice, conversely it also guides the practice. Business ethical spirit is both an important theoretical issue and a practical issue to which need to be paid great attention. At present, the construction of business ethical spirit of our country is becoming so urgent, its crux lies in that actual situation has put eager call to it. With the reforming and openingin our country, especially with the erection of the socialist market economy system, that some business subjects pursue infinitely benefit and indulge excessively their own behaviors, once results in great shortage of business ethical spirit of our country, for example, there are generally of low moral quality, severe short of honesty and credit, many unfair business competitions, unequal exchange of goods and so on. In the process of marketing, commercialization and modernization, the causes that lots immoral and amoral phenomena have appeared are many-sided, there are the causes of macro-environment such as system and the change of social values, also the cause of business subjects. To speak concretely, there are approximately following causes of five aspects: the mixed state of new and old caused by system transition, the disharmony of strong material civilization and weak spiritual civilization, the combination of market and officialdom caused by rent-seeking of power, the negative influence of western business values, the deficient intensity of moral construction of business subjects valued by themselves and so on. In order to cure once and for all the economic damage and social chaos caused by shortage of business ethical spirit of our country, we need urgently to build a contemporary business ethical spirit which conforms to socialism market economy and inherits traditional morality of business and coordinates with modern norms of legal institutions. In reality, the virtuous development of market calls business ethical spirit, it is not only because that business ethical spirit is the soul of market economy and the guide of business progress, but also it is the score of business ethics.The main contents of this dissertation are approximately divided into two parts, the first which includes two chapters is relatively thorough revealing and analyzing the basic concepts of contemporary business ethical spirit such as its meaning, essence, characters, functions and contents and so on.At first, starting from analyzing the meaning of ethics and ethical spirit, of business ethics and business ethical spirit, this dissertation makes a systematic introduction to the implication of contemporary business ethical spirit of Chi...