Research On Consumption Structure Changes In The Western Rural Areas Of China

The research object is changes in consumption structure of rural residents in western China,analysing evolution trends of eight categories consumer spending such as food, clothing, housing, household equipment and supplies, transportation and telecommunications, healthcare and other, and defining accurately the western rural consumer spending levels and constituting hierarchy of consumption structure at the present stage through compare the differences of the consumer spending and consumption structure in different economic regions in China as well as in different countries.For the eight categories of consumer spending of the western rural residents, there is an empirical analysis about the direction and magnitude of the impact of income, family microstructure, public infrastructure, consumer market development, pension and health insurance and other social security system according to classical theory and consumer survey data or statistics yearbook data. The main conclusions are as follows:The consumer spending showed a good development trend in the western rural areas. However the consumption level is still low, constituting an unreasonable consumption structure in China’s western region, compared with the developed economies region residents. In western country, the rural residents ’willingness and patterns of consumption are conservative with low income, low education leve and a heavy burden on labor.Consumption expenditure of rural residents is consistent with the ability to obtain remuneration in western China In the allocation process of household consumption expenditure, the male family members occupy a dominant position, and the consumer dominance of15-25years old male family members is the most obvious. In the non-working population, The elderly spend the least, children spending ability even is more than the male labor force in some ways.Income has a significant positive impact on consumer spending,while other factors hamper income. Family microstructure, public infrastructure, pension and health insurance and other social security system are affecting the expenditure of the western rural residents in varying degrees. The direction of influence of some factors is bidirectional, it depends on the final result of the comparison of the force in both directions. And make suggestions for the problems:Increasing agricultural production output and agricultural productivity.Increasing income in wage. Promoting rural finance development in the western,and providing favorable loans conditions for western rural consumer. Developing and implementing a multi-level education policy. Strengthening the construction of transportation and communication infrastructure. Further standardizing the management of western rural consumer market. Developing targeted social security system.