Research Of The Mass Communicating Strategy In China’s Construction For Awareness Of Ocean

21st century has been recognized as the century of ocean, for ocean-oriented is a necessity of country prosperity. The tactic of constructing country through ocean is not only about’hardware’ like marine economy, but also include marine culture as ’software’. The awareness of ocean is an important presentation of soft power in ocean, as it has been playing as a cornerstone in promotion of country’s development and the key point of rejuvenating the nation. Furthermore, the awareness of ocean even decides whether we can get succeed in marine exploitation, making influence of a country’s future to some extent.From the view of constructivism, procedure of birth, development and formation of ocean awareness is a moving through time itself. The new meaning and new connation has been constructed and given. In the similar way, news coverage is the annotation of reality. Mass media construct social discourse by symbol system production, making it a process of producing, exchanging, sharing and consuming, constructing our knowledge of objective world. Hence, the process of forming, the status of feature, the rule of development can be reflected directly and lively by news coverage and communication of mainstream.However, public awareness of ocean is still remains to be developed as a general, for it fails to meet demand of country’s development with ocean. This is partly due to the traditional perception that ocean is less important than mainland, and more of the lack of publicity in propaganda and education in awareness of ocean. How to surpass the superficial appealing so that constructing awareness of ocean in temporary China efficiently, especially in making the best of mass media which is a vital platform in awareness construction, is the main topic of this article.This article has a analyze emphatically in features of social situations of China’s ocean construction, pointing out the problems in construction of mainstream media, abstracting eight connotations which mainstream media try to construct. This article has done a quantitative analysis of 902 samples which are reports of ocean in China’s Daily. Through cross analysis of layout, length, target, country, picture, style and perspective of news report, this article reflect the status, features, rules of ocean awareness in temporary China through diachronic changes of social situations. Besides, this article also analyze deeply the changes and competitions of explaining frame to theme of news coverage and strategies in strive for discourse rights, thus coming up with six innovative perspectives in construction of ocean awareness.At last, this research comes up with the conclusion that the ocean-related news coverage and construction for awareness of ocean in so-called marine century should stand by its own position, alter and reconstruct with logic of thinking and reporting perspective, achieve an alternation from land-oriented to bilateral-oriented media, thus doing better in raising public awareness of ocean and promoting construction of country with marine development.