| The rise of intelligent mobile terminals has opened up a new world for short video.As a means of Internet content transmission,short video,with its short,fast and new features,meets the requirements of the news.News short video emerged as the times require.The diversified forms of short video give color to news,and news short video attracts a large number of users’ attention.Emotion is a kind of innate attitude.When facing social emergency situations,the individual’s emotion may rise to the social level to show a universal negative sense of emotion,and this kind of emotion is often expressed through the media easy to reach.If this emotional tendency can not be dredged and guided in time,it may lead to the upsurge of public opinion and the occurrence of collective behavior.Therefore,how to better present the emotion of news short video in public health emergencies to guide the emotion of users has become a problem that needs to be solved.Taking Douyin as an example,this paper uses several research methods to study,such as literature researching,text analysing,content analysing,and case analysing.The paper selects the top-20 of Douyin News Account which are provided by NEWRANK(https://www.newrank.cn)to analysis their contents,and to explore the characteristics of their emotional presentation during the period of COVID-19.After that,the paper puts the deficiencies forward,and gives suggestions and solutions for these deficiencies.This research found that during the epidemic,users’ psychological changes are very significant.Fear,anxiety and unrest make users’ emotional needs more vigorous than non epidemic cases.The news Douyin has captured this signal.Since the outbreak of the epidemic,a large number of short news video works with emotion emerge and gained the attention of users.The agenda of these news Tiktok was set in the early stage,and the focus on the themes of epidemic notification,female image,doctor-patient stories and scientific epidemic prevention made users’ emotions brew and accumulate.In the middle of the production process,these news Tiktok numbers configured the situation for emotional presentation through a series of expression techniques,including title expression,visual elements,auditory elements and subtitles.The title uses the sentence pattern of exclamatory sentences,the title of quotation and the emotional topic suffix to carry out a concise and direct emotional awakening.In terms of visual elements,the emotional expression of short videos can be enhanced through three aspects: live shooting,monitoring videos,posters and pictures.In terms of auditory elements,background music and simultaneous sound are mainly used to enhance the emotional shock of short videos.Video subtitles improve the emotional readability of short videos by changing colors and strengthening narration.After stimulating and cultivating users’ emotions,news Tiktok has not stopped there.Through enhancing content output,pushing out series Vlog,3 second presentation of details and reliance on big data algorithm recommendation,users’ emotions have continuously immersed,and their emotional resonance is further sublimated and extended.But some problems occurred in the procession of emotional presentation as follows: users’ emotional overflow due to the lack of humanist care / users’ emotional numbness due to massive repeat reports for click rate / users’ emotional loss due to no-reply-comment and active emotional guidance.Therefore,Douyin News Accounts need to self-examine often,break extreme creative atmosphere,change homogeneous creating,remove faulted vacancy mode,comply with users’ differentiated emotional needs,to provide reference for the emotional guidance of the media in the public health emergencies that may occur in the future. |
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