Research On The Formation And Dissemination Mechanism Of The Emotional Information Of The COVID-19 Epidemic In The Douyin Short Video

The COVID-19 epidemic is the first major public health emergency faced by the short video social era.The overall media ecology and communication environment of the society have undergone major changes compared with the past.Short videos have become an extended field of emotional expression in the dual context of the epidemic and new media.This article takes "short videos of the COVID-19 epidemic in the Douyin" as the research object,comprehensively uses content analysis,text analysis,and case analysis.Through four chapters,it focuses on how the emotional information in the short video of the COVID-19 epidemic is expressed and expressed what kind of emotional tendencies and types of emotions,how to present the path,characteristics and effectiveness of emotions,etc.are analyzed,and reasonable thinking about the problems existing in the communication of emotions and the framework for their solutions are put forward.The study found that,first,in the short video of the COVID-19 epidemic,the media is more inclined to use the "factual/emotional" expression method than the "factual",and the principle of news objectivity has produced new changes in this context;At the level of emotional expression content,positive emotions are the main emotional tendency,and the type of uplifting emotion is expressed most frequently.Emotional expression is affected by the type of issue,communication symbols,and constructive news concepts.Second,in the short video of the COVID-19 epidemic,the transmission effect of "no emotion" is the strongest,and the transmission effect of negative emotion,positive emotion,and neutral emotion decreases successively."Expression of positive emotions" and "communication of negative emotions" form a confrontational framework in the actual context;in communication At the path level,emotions are awakened by health issues,the connection of lines and surfaces contributes to emotional infection,and the absence of attention weakens the emotional cycle.Third,the internal driving force for the diffusion of emotional information comes from emotional mobilization.Opinion leaders,individual users,and companies are more inclined to use emotional mobilization than the media,government and other subjects.Positive emotions are more likely to cause emotional mobilization than negative emotions.In specific types of emotions,they belong to The emotional type of positive emotional tendency is more significant in emotional mobilization.Fourth,in the face of the "information epidemic" under the influence of emotions,the "cognitive numbness" under the homogeneity of emotions,and the "commercial noise" in emotional expressions in the spread of emotions,a humanistic care framework,a multiple coordination framework,and a healthy communication framework should be established to respond.