Research On The Core Competitiveness Of Software Enterprises From The Perspective Of Value Co Creation

In order to reduce the development cost,more and more enterprises contract all or part of the company's software projects to the enterprises providing outsourcing services.At present,China's software outsourcing industry has a large market scale,the market tends to be saturated,large Internet companies occupy a larger market share,and homogeneous enterprises are also increasing.For the software outsourcing enterprises undertaking services,in order to survive in the fierce competitive market,it is necessary to continuously improve their core competitiveness and create excellent products for customers.Value co creation is a new type of value creation model,which has attracted a lot of attention in academic circles and marketing practice in recent years.The original intention of value co creation is to let customers participate in the production process in the process of commercial marketing,create value together and meet the future competition.For software service enterprises,if they want to maintain a long-term close cooperative relationship with customers,they must enhance their core competitiveness based on the perspective of value co creation.Based on the research results of value co creation,core competitiveness and software outsourcing enterprises at home and abroad,this paper deeply analyzes the components of the core competitiveness of the software industry,and identifies the advantages and disadvantages of the company's core competitiveness in combination with the actual situation of DX software company Build a good information feedback mechanism and consumer value creation support and encourage value co creation model and safeguard measures.It has a specific guiding significance for DX software companies to create sustainable competitive advantage,and also has reference value for other software outsourcing enterprises in China.