Core-competitiveness Research Of Hebei Tv Station

In this paper, based on explore strategic theory of the status of the culture media at home and abroad, combined with external environment faced by the Hebei TV Station(HEBTV), and conducted in-depth study of its core competitiveness of enterprises. And finally summarizens the suitable for enterprise to enhance the core competitiveness of enterprises competition strategy implementation plan.First, by using the Potter’s five forces model to analyze the external environment of the media industry, then find out the main problems and opportunities it faced. Laid the foundation for the enterprise to recognize the current situation and find out the right strategic position.Secondly, using the SWOT model to analysis the enterprise internal environment.Find out the opportunities, threats and the advantages. Finally find out what is the core competitiveness of HEBTV and the future development direction.Again, summarize and definite what is the core competitiveness of the media business. Points out the core competitiveness of Hebei TV station, finally proposed strategy to improve the core competence strategy.Finally, in order to ensure the HEBTV Cement competitive strategy to be implement. These measures are being discussed in the issue. Including improving the innovation capacity, creating the brand influence, improve the level of human resources management and other aspects.By these, we could improve the competitive strategy of Hebei TV station.