Research On Narrative Design Of Guanxiang Culture For Children's Virtual Community

In the era of new media technology,how to use the Internet technology and platform to tell the history of Guanxiang,let the traditional Guanxiang culture be integrated with modern technology and spread more widely is the original intention of this research.The author tried to use the constructivist educational framework to explore the Guanxiang cultural narrative design method for children's virtual community platform,and concluded a set of specific traditional cultural narrative design methods and strategies for children's virtual community platform.Traditional cultural narrative research provides reference significance and empirical value.From theoretical analysis to practical research,this study is divided into three stages:"theoretical basis--design strategy construction based on user characteristics--design practice".In the theoretical foundation stage,starting from the theory of children's constructivism,the author sorts out three key elements of the theory of children's constructivism through literature research:cultural scene,cooperative conversation and meaning construction.Secondly,from the perspective of flow immersion theory and Ryan's narrative immersion theory of digital age,the design direction of cultural narrative immersion for children's virtual community platform is determined.Then,based on Hofstadter's theory of cultural stratification--onion and Pangpu's theory of cultural structure hierarchy,this paper analyzes the narrative culture of children's virtual community in a hierarchical way.Finally,the spiral mode of two-way communication theory of dance mode is adopted to achieve the two-way circular interactive communication of narrative culture of children's virtual community platform.In the design strategy construction stage based on user characteristics,the psychological characteristics,narrative needs and learning methods of primary school children were analyzed and investigated through the theoretical analysis of DSD CARDS,semi-structured interviews,tracking and qualitative studies.Based on the theoretical analysis and the current needs of children,this paper proposes a narrative design strategy of virtual community platform for children based on the premise of the analysis of children's user characteristics and cultural hierarchy,and the framework of narrative scenario creation,subject collaborative conversation and narrative meaning construction.In design practice stage,first,by using the theory of community cultural narrative stratification hierarchy analysis and cultural features are extracted,Dongguan eaglewood cultural sites through on-the-spot investigation and exhibition,and geared to the needs of children in Dongguan eaglewood culture dissemination status quo of quantitative analysis,drawing from the outer Dongguan eaglewood cultural present situation to obtain,through the middle of skill characteristics,inheritance at the core of spiritual and cultural value,Dongguan eaglewood cultural for virtual community platform for children Dongguan eaglewood cultural narrative design practice to provide cultural content.Finally,in the design practice,I completed the cultural communication of Dongguan eaglewood on the virtual community platform for children,"Guanxiang Children's Park" H5.Based on narrative construction strategy and cultural characteristics of Guanxiang,Guanxiang children's park is divided into three parts,namely,the creation part of Guanxiang cultural narrative context,the part of children's interaction and collaboration experience,and the part of the construction of Guanxiang cultural narrative significance.Besides,the second aloes culture communication effect test was conducted in Dongguan.Based on the independent sample test data from the questionnaire before and after,it was concluded that the design practice of"Guanxiang children's park" could influence children's willingness to participate in Guanxiang cultural activities and their interest in Dongguan eaglewood cultural.As an aboriginal people in the new media era,children use the Internet as a tool to repackage and reproduce traditional culture,so that traditional culture breaks the limitations of geographical regions and achieves a more comprehensive inheritance and promotion in the virtual world.The results of the research on the narrative design of the Guanxiang culture for the children's virtual community platform can provide suggestions and guidelines for the operation and development of the children's virtual community.It also helps to promote the effectiveness of the Guanxiang culture's communication.Using new technologies,it can complete more Inheritance of limitation.