Study On The Elements And Patterns Of TCM Culture Communication In Health Community

In this paper, through some of the basic theory definition of TCM culture commun communication mode and the mechanism research, the basic elements of communication is introduced and analyzed, Trough advantages and characteristics of the health community TCM culture spread, to analyze TCM culture community communication situation (?) difficulties. Finally through to TCM culture spread questionnaire survey of Nanjing City Xiga community to analysis existing problems, solve the problem, put forward proposals (?) measures to solve the problem. The new model of TCM culture community spread constructed.This thesis is mainly to regard health community TCM culture communication factors (?) communication model as the research object, by using the related theories of health commun TCM culture dissemination pattern characteristics and factors, health community TCM cult features of mechanism analysis, in order to construct Community TCM culture disseminat pattern of Qixia Xigang District of Nanjing city.Using mode propagation theory, the new public management theory, new public serv theory and multicenter governance theory to analyze the advantage of health community T( culture spread the elements in the dissemination of culture characteristics and existing proble(?) Extract health community TCM culture spread in empirical and mechanistic characteristics, order to achieve the dominant pattern of the health community spread of Chinese medic culture and applied to Xigang community communication of TCM culture and the construct of TCM cultur communication mode. According to the actual situation of Xigang commun learn from the experience and the mode of healthy community TCM culture, construct Xig(?) community TCM culture dissemination pattern:on the interaction between the technol(?) resources and policy participation mode. That is, the government plays a guiding role in coordination of policies; scientific research institutes and universities play the role of serv community residents to actively participate in the promotion. The Xigang community reside were treated by the questionnaire to analyze the cultural dissemination of TCM in the commui in Qixia District of Nanjing city.From the health community of TCM culture communication experience and methods(?) construct the Xigang community of TCM culture mode is effective model. Through the mode(?) communication, Xigang residents about traditional Chinese medicine related knowle(?) awareness rate of more than 70%; on traditional Chinese medicine in the prevention and cur(?) diseases, health care trust degree in more than 60%; often using Chinese medicine he; operation and TCM Method to the execution of physical fitness in more than 50%. From(?) data, it can be known that the communication effect of TCM culture is remarkable in community, and the culture communication mode of TCM in Xigang community is also effective. According to the questionnaire results, the improvement suggestions were put forward.