Research On The Narrative Strategy Of TV Drama Overseas Communication From The Perspective Of Business Culture

TV series is a kind of consumer product with special characteristics,whose value will increase with the enlargement of the consumer groups.Only through the enough accumulation of consumption,cultural value and brand can set up.Even though China is a big country for TV series production,our international influence has much space to improve.To accurately grasp consumption production is the key to make Chinese TV series spread overseas and exert effective influence on external communication.By employing structuralism narrator method,selecting the new version of The Dream of Red Mansion,which possess typical significance in nationalization,and the global hit series DowntonAbbeymain research texts,and taking recently popular series Empresses In The Palace and Nirvana in Fire as reference texts,the limits and experience of narrative text in domestic high-quality series are explored.The production barrier in domestic series brought by the traditional aesthetic culture concept is analyzed.The viewing pleasure and the narrative strategy to realize widely spread and influence are discussed in my paper.According to the logic structure,the paper canconstructindustrial production and the spread of globalization of narrative mode based on basic human desire effectively.With both positive and negative examples,the paper analyzes the unique cultural expression's influence on transformation of desire narrative pattern,and exploresthe effective way that how to embed the“sprite” of Chinese traditional culture to its“body”.The paper will provide the inspiration in concept and the optional guidance in practice for Chinese TV drama production willhelp more Chinese TV series break through the limitation of national culture,stimulate the widespread consumption of pleasure and go out of the country and have a strong international competitiveness and national culture communication effect.