The Study On The Communicator And Content Of "Morning Call"

With the continuous development of network technology and mobile devices,network video is not restricted by the playing time and viewing scene,which can greatly meet the audience's viewing experience of leisure and entertainment.The relaxed and pleasant atmosphere of network environment makes the public have more expectations for the form of network programs.On March 16,2012,xiaoshuo,a self-made online talk show,was broadcast on Youku platform,becoming the benchmark of China's Internet self-made program industry.Until 2019,xiaoshuo not only witnessed its own growth,but also witnessed that China's self-made Internet programs gradually became the head of surpassing TV stations from the tail of the long tail theory.The freedom of expression in cyberspace is gradually swearing the right of speech born in the context of the Internet,but only the talk show that conforms to the mainstream values and meets the expectations of the audience can develop in the competition of similar programs.In the first chapter,the research background and significance,literature review and summary,research methods and innovations are explained.The second chapter gives a detailed overview of the definition and development status of the internet talk show,the background and development status of xiaoshuo,and draws a conclusion through the analysis of the data report that the interview talk show variety show will become the main theme of the Internet variety show in the next year.In the third chapter,the author analyzes the communicators from two aspects:the image of the communicators and the influence of the characteristics of the communicators on the programs.Then it comes to the conclusion that the image of the disseminator in xiaoshuo,as the opinion leader of the audience,selects its existing cultural knowledge reserve,adds its own unique understanding and views,integrates the elite culture and the mass culture in the whole telling process,displays the "backstage"area of self authenticity,and disseminates knowledge in a more friendly and popular way For the public.At the same time,the communicator's personal characteristics include celebrity symbols,high reliability sources and random talk.The fourth chapter explores the characteristics of the content selection,text and production.In terms of topic selection,it has a wide range of new perspectives,as well as the audience's online participation in topic selection,highlighting the interactive characteristics of online talk show.In terms of text,xiaoshuo covers at least three kinds of program text forms:single talk show,interview program,talk show.In the aspect of program production,by inserting schema,skillfully using animation and arranging scenes,not only makes the program content easy to understand,but also attracts the audience's attention.In the fifth chapter,the author puts forward the problems in the process of communication,and puts forward some suggestions for the development of internet talk show.To sum up,this paper takes the disseminator and content of xiaoshuo as the research object,and uses "5W" communication mode theory,Media scenario theory,coding and decoding theory,schema theory and scenario theory as the theoretical basis to explore the influence of the disseminator Gao Xiaosong on the whole talk show,as well as the uniqueness of the communication content,so as to broaden the network knowledge related talk show The research angle of xiaoshuo is to perfect every link in the communication process,so as to make such research more comprehensive.At the same time,this paper will also focus on the healthy development of knowledge network talk show,and put forward suggestions on the development of the current network talk show by mining the existing problems in the expression of words and communication content of communicators.