Strategy Analysis For Network Talk Show

In recent years, the rapid development of Internet media, traditional media toonline media audience among a large number of transfers. Traditional media such astelevision entertainment transition due to intense competition, the state also hasissued relevant policies to limit and regulate, online video industry is well developedin this context. By providing the major video sites online video competition is intensestate of competition in the industry has become its own brand image of the war, themajor video sites have launched brand image------networks homemade weaponprogram, part of which being excellent very high concern and CTR. Youku launcheda network talk show," Xiao said," is one of the representative program.Firstly, the literature review of the sort outlined, then the reasons for thetheoretical basis for the " Xiao said," as the representative of the success of thenetwork talk shows were spread Analysis By Lasswell ’s "5W" mode, andinterspersed with references views leaders, agenda-setting theory," uses andgratifications " outlook on the audience theory, underlying assumptions, in order toform a personal questionnaire and interviews to verify the authenticity of theseassumptions, the questionnaire data obtained using SPSS software for data analysis,according to final verification the results are summarized grasp this emerging networktalk show in the form of the reasons for the rapid development and the challengesfacing the network talk shows such programs in the future development of appropriatestrategies.