Under The Perspective Of Blue Ocean Strategy View With Analysis On Talk Show Morning Call

With the development of modern media, various kinds of programs are getting popular on TV or the internet, leading to a fierce competition in the entertainment industry. In order to a gain a larger share in the talking show market, program makers imitate each other and struggle for new ideas, which has caused homogeneity and over-entertainment.Based on the above phenomenon and theory in economy and communication, we sort out the history of talk shows and current situation. After that, the author analyze a program named “Morning Call”, mainly focusing on Blue Ocean Strategy, in order to Provide some references for shows on TV and internet.During the paper, The author point out the value Innovation in cultural value, Through analysis features of hot talk shows. Later, by demonstrating the broadcasting period of “Morning Call”, we explain the four stage of Blue Ocean Strategy—Increase, Reduce, Eliminate and Create. At last, a feasible suggestion on domestic talking show is proposed based on Blue Ocean Strategy and market situation, which can helpful to “Morning Call” as well.