The Communication And Research Of Network Homemade

Along with the development of internet, our media environment has changed dramatically in recent years. The leading role of traditional TV industry cannot retain, which put it in the dilemma of transition. The competition of major video sites becomes increasingly fierce. Under the influence of national policies, Major video sites creates a batch of excellent programs for the sake of its long-term development, also getting rid of the pressure of copyright purchase, reducing the production costs of programs, avoiding homogeneous competition between sites, cultivating users’ loyalty and increasing users’ stickness, in which Youku’s program < Morning Call > and IQIYI’s program < XiaoSong yarn > attract a large number of loyal audience because of their best performance. Network homemade talk shows have been recognized by the market with the features of short production cycle, low creation costs, wide selection of program topics, rich and interesting program content and so on. It provides a profitable path for the media industry through change. Writers raise the problems confronted and solutions of long-term development of network homemade talk shows by analysing < Morning Call > and < XiaoSong yarn > individually. They hope to offer some help in the production of these shows.