Research On Cultural Communication Of Interest-based Community Based On Social Network Analysis

With the development of modern communication technology and transmission methods,interest-based communities are no longer restricted by regions,and have gradually emerged on the network platform.Relying on new media technologies,various online interest-based communities have appealed for cultural production,built diverse interest culture.This paper takes the Chinoiserie cultural interest-based community in Bilibili.com as the research object,based on the participatory cultural theory and the related theories of social network,and explores how the interest community spreads and inherits the Chinoiserie culture from the perspective of network structure.There are three aspects in this study.First,divide the types of participation of the community members by multidimensional scaling method.Next,construct a relationship network of members based on following relationship,and analyze the network structure and centrality by the social network analysis method to figure out the role of the members.Finally,establish the network of works based on the relationship of comments,and analyze the network structure of the works as well as the text of the comments to explore the influence of each member on the construction of the Chinoiserie culture.The study finds that the members of the Chinoiserie cultural interest-based community in Bilibili.com are divided into official operators and individual users including professional production members,comprehensive participation members,in-depth consumption members and cross-border marginal members.The network of members presents the characteristics of openness and relaxation in structure,which affects the dissemination efficiency of Chinoiserie cultural works.Different types of members have different roles in the community.Official operators and professional production users are the core of providing information and cultural content.Other types of users in key positions are bridges that expand the boundaries of the circle and condense the edges of the group.The cultural influence generated by the works has diverged,triggering the depth and breadth of group cultural discussions to melt from the center to the edge.Finally,this paper proposes the enlightenment of the Bilibili.com to help the development of the community.For the new participation gap trend of the elites and invisible member,layer to assist content creation.For the networked individualism trend presented by the participation method,refine the operation of the community.Build a critical cultural consumption evaluation system for the deep participation-shallow output participatory cultural outlook.