| The phenomenon of fans have been around for a long time,Janet Stagier has pointed out that in everyone's life,more or less was a certain degree of fans,or has obsessed about something,or addicted to some phenomenon,such as the early "poetry fans "or" drama fans ",but due to the traditional social and media channel to use,fans are almost personal behavior,not social behavior and cultural trends.With the opening of the social information and the arrival of the era of entertainment,and with the updated and popularize of media,Fans gradually boarded the stage of history in the form of groups,and gradually formed its own cultural system,then has become an important part of the public culture.From the point of view of practice behavior of fans,fans from the early passive follow the official cultural industry,developed into the initiative to participate in the process of making popular culture,the gradual completion of the transition from the "Receiver" to the "Conspiracy",the "Idolater'to the "Star maker".Fans active selection of certain performers,narratives,or text types from mass production and distribution of entertainment lists,then add some meaning and pleasure with group characteristics or personal characteristics,participate in the development process of idol through some behavior practice by consultation with official texts or show self text.The research of fan group and its practice is also the study of mass culture.This study is based on the theory of fan culture and the theory of audience,comprehensive communication,journalism,sociology and other disciplines of knowledge,based on the media environment in mainland China and the status quot of fans,choose d the fans group of generation after 00s form Star Idol Mi Yang Qian Xi as individual cases for further exploration and research.USing the text analysis,participant observation and in-depth interviews to participate in the fans group of Yi Yang Qian Xi.through the thick description of Some typical behaviors of Yi Yang Qian Xi's fans groups online and offline,to explore the new media era of fan groupshow to rich official cultural industries and performance their self love.According to the author's writing ideas,the paper is divided into three parts:introduction,text and conclusion.In the introduction part,the author mainly discusses the source of the topic,the purpose and significance of the study,the research object and research methods,and the literature review.In the main body,the author starts with the relationship between media and fans,based on the macro background and micro case rearch the forms of fans culture in different media era(Auditory media,Audio-visual media,Internet media).Through the study found that in the process of the development of the culture of fans,the media is an important booster of the evolution of its development,affecting the specific behavior of fans.Then the author makes a panoramic scan of the main research object,analyzes and discusses the behavior characteristics of the Yi Yang Qian Xi's fans and their communication platform and method.This paper mainly introduces the fans group of Yi Yang Qian Xi in the entertainment era and the new media environment put up the behavioral characteristics such as swing between imbalance and balance,linger between individual and organization,participation in consumption and production,and the communication mode in the open space of the information dissemination platform micro-blog and the strict rules of the group internal communication platform.As a typical representative of the fans,Yi Yang Qian Xi's fans group can not only reflect the common characteristics of the whole community fan groups,but also highlighted fans'participatory characteristics in New media era.The third and fourth chapter in this paper,the author by combining the audience research paradigm resistance/incorporation paradigm and spectacle/performance paradigm theory,relate and analyze the specific participatory behavior practice of the fans of Yi Yang Qian Xi from consultation with the official resistance and incorporation of the cultural industry,including the fans text production,fans consumption and fans work.The practice of participatory behavior not only plays an important role in promoting the development of idols and entertainment,but also is an important force to enrich the cultural industry and promote the development of mass culture.Observed under the spectacle/performance paradigm,Yi Yang Qian Xi's Fans created a media spectacle and social landscape by fans support activities and fans charity activities,in the course of practice,the fans show themselves in the group Carnival and individual ability.Finally,the author summarizes the whole research,in general,the media has great impact on the behavior of fansas as the main booster of the development of the fan culture.In the new media era,the fans using media advantage and group advantage gradually transform from the "receiver" into "poachers"or "conspiracy",and greater participation in the development of idol.Through analysed the fans group of Yi Yang Qian Xi,he author found that the fans though production and consumption with the official culture industry or active self performance in the new media era was not only enriches the cultural form of fans,but also shows the spirit of sharing in the new media era,as well as the influence and promotion of subculture and mass culture industry.At the end of the thesis,the author also summarizes the innovation and deficiency of this research.The research on the participation behavior of the fans in the new media age is still limited in our country,and there are not many references,the author hopes that this study can provide some valuable ideas and information for the study of fan culture. |
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