Exploration Of Vlog Fan Identity In Participatory Cultural Landscape

Vlog entered China early as an import,but it didn't really take off until 2018.In2019,Vlog jumped to become the hottest form of video,taking a place in the fiercely competitive video industry.At the same time,it has become a topic for young people to discuss,and it is the Internet buzzword of 2019.In this era when everyone is a "we media",Vlog videos produced and released by grassroots Vlog video bloggers can get tens of millions of views within a very short period of time,even if they are not stars with built-in traffic.They beat a number of other types of videos on multiple video platforms to rank high in the streaming list.All of this makes people feel the power of Vlog video.The research on Vlog is the same as the development of Vlog itself.In 2019,there is a blowout growth trend,and the research contents and perspectives are also diversified.This paper studies the identity of Vlog's fanatical audience from the perspective of media use in the participatory landscape.The representative platform of UGC,Bilibili video website,was selected as the research site,and the data and text materials of Vlog audience's habits,behaviors and self-cognition were collected and sorted mainly by means of participant observation and questionnaire.In addition,text analysis is used to assist the research on the top 100 Vlog videos played on the platform as of December 30,2019,as well as the comment text,so as to explore the specific media use behavior of Vlog video audiences becoming "fans" and the evolution degree of their self-identity.Trying to answer,has the Vlog video audience become a Vlog fan? How do they achieve identity transformation in media usage? Do they identify with that identity? Three questions.It is hoped to supplement Vlog related researches by exploring the media use behavior and identity of Vlog fans in participatory culture.And hope to provide the Vlog video industry sustainable development of information content with reference value.This paper is mainly divided into five parts,starting from the development of Vlog video,to the influence of participatory culture on Vlog audience,and to analyze the media use behavior and self-identity cognition of Vlog fan identity step by step.According to 236 valid questionnaires collected from July to October 2019,this paper combines participatory observation and text analysis.It is found that the audience of Vlog video has completed the identity transformation of Vlog fans in a series of participatory media use behaviors.However,due to the unprofessional community operation of the organizer,the relative limitation of activity within the fan group,insufficient communication and connection,and insufficient sense of belonging among members.As a result,some Vlog video audiences could not identify with their Vlog fans and did not fully complete the evolution of Vlog fans' identity.