The Evolution Of The Host's Role Function In The New Vision Of The Media

In the era of information diversification,the real life has been subdivided into various scenes.The emergence of new scenes provides new ideas for media integration and transformation,and cultural programs have emerged at the historic moment.This type of program runs through a long history and culture of China,and the original model is constantly being developed.The title of the host has quietly changed,which also means that the role of the host in the program has also evolved and innovated.As the main body of communication in a program,the host of a TV show plays an important role in the dissemination of his program.As the main constituent element of the program scene in the era of media,the host plays the role of soft elements and needs to adapt to hard elements.Provide the audience with an "easy to enter" scenario.This article summarizes and summarizes a series of cultural programs produced in the era of media integration,and comprehensively uses the "self scenario" and "role" theory of "media scene theory" and social performance studies,combined with my graduation work "Ingenious Handwriting" and Some classic cases analyze the evolution of the role function of the communication subject in the program.This article is divided into four chapters.The first chapter outlines the research background,research status and research methods of cultural programs and their hosts.The second chapter summarizes and summarizes the current status of the development of cultural programs under the new scene perspective;the third chapter follows the second chapter to propose the phenomenon of the change of the title of cultural program host,and expounds the host from the perspective of program positioning and audience change.The reason for the change of human identity;Chapter 4 is the core chapter of the full text,mainly expounding the evolutionary trend of the role of the communication subject in the new scene.This evolution is manifested in two aspects: one is the generalization of the role of the host of the program in the era of media,which not only represents the generalization of the host work in the program,but also represents the generalization of the host group.The second is that in the context of the new scene,the enhancement of the role function of the communication subject is mainly as follows: the communication subjectchanges from the "performer" at the front desk to the "friend" in the middle area,and the one-way "transporter" towards information interaction "Communicator",from "host" based on script to "video blogger" operating new media.This is the gradual change of the communication subject in the new scene,and it is also a new mission given to the communication subject in the era of media integration.